The customer is at the center of Amazon’s retail efforts—and Amazon has products for each and every one of them. They tasked us with figuring out how we could position Amazon Gift Cards as the perfect gift because it allows customers to buy the gift they really want.
Amazon Gift Cards can deliver what someone REALLY wants.
We developed a series of short, witty animation vignettes to show their customers how to take the guessing out of gift giving–and to bring a smile to their faces. The videos were leveraged on Amazon social media owned accounts. Key elements included two :15 and :30 animation-style videos.