Amazon Gift Card Designs Intro


CHALLENGE is one of the Earth’s most customer and retail-centric companies. They sell tons of Gift Cards daily; but, they lacked a consistent design and messaging system, and had few segmented audiences outside of traditional usage occasions. Consequently, Amazon tasked us to develop a line of Gift Cards to increase sales, build organization, and create new Gift Card-giving occasions for a new audience.


Amazon Gift Cards should say what you’re REALLY thinking.


We developed a stylized and humor-based line of Amazon Gift Cards that say what you’re really thinking–and are suitable for all occasions, causes, ages, and relationships. They were guaranteed to deliver a smile, sarcastic laughter, and possibly an eye roll or two. The designs were integrated into existing Amazon Gift Cards site and dovetailed into digital and social media activities.