In the midst of a highly competitive landscape, Amazon challenged us to help them launch their new co-branded Visa Prime Credit Card and develop a full-scale campaign and assets that could scale across digital and outdoor seamlessly.
Amazon delivers more smiles to your door than any other brand. And with 5% back on the stuff you love, when you smile, Amazon smiles back.
From focus groups to positioning and essential campaign development, we worked hand in hand with Amazon to develop an emotive campaign focused on people’s love for Amazon and the benefits of being a Prime member. Extending the use of the signature Amazon Smile in disruptive ways, the campaign pushed the brand forward and gave consumers one more thing to smile about. Key elements included:
- Research, positioning and strategy
- Development of key card art
- Campaign development
- Visual center for campaign
- Development of campaign assets
- 90-page brand and campaign playbook
- Premium direct mail experience for Prime members