Arby's Foundation Intro



On the heels of our successful “Hungry For Happiness” mobile tour, the Arby’s Foundation reapproached us to tackle the challenge of childhood hunger. About 8 million American kids are at risk for malnourishment during the summer months when they don’t have access to a free lunch at their school. The goal: to position the Arby’s Foundation as the leader in ending “Out of School” childhood hunger and raise awareness across the country.


Summer sucks for a kid who’s hungry.


We created a compelling storytelling platform that told the hardships of summer childhood hunger through those who it affects the most: the kids. Key elements include:

  • New microsite with ways to take the pledge, donate and share on social media
  • Highly emotive PSA video