CHALLENGE
In 2012, over 16 million kids in America experienced childhood hunger. The goal: Raise awareness and action to end childhood hunger in America by 2015.
INSIGHT
Bring the cause of ending childhood hunger in America to where it's needed the most.
SOLUTION
Bring the cause of ending childhood hunger to America itself. In partnership with the Arby's Foundation and Share Our Strength's No Kid Hungry, we created a holistic and experiential brand platform called "Hungry for Happiness." Key elements included:
- Branded, mobile touring truck with Arby's food and activities
- Microsite with ways to take the pledge, donate and share on social media
- Integrated social media campaign
ACCOLADES:
2014 - Ex Award, Best Activation of a Cause Sponsorship/Tie-In
ALL WORK
