Blog


The Manifesto blog is full of insights, inspiration, and perspectives from the employees of Manifesto.

2017 DESIGN WEEK PORTLAND RECAP

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2017 DESIGN WEEK PORTLAND RECAP

It started innocently enough. With a simple question we get often: My brand needs a manifesto, but how do I write one? While we've formed some basic rules to help guide their creation in our workshops, we thought it might be fun to take a different approach in advance of our 2017 Design Week Portland Open House. 

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Retreat! Retreat! Retreat!

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Retreat! Retreat! Retreat!

While technology has allowed our teams to work closely across the 2,064 mile gap, we look forward for the time together under one roof—in what better place than the mountains of Washington?

We met in a mansion located on Lake Cle Elum, just an hour and a half outside of Seattle. The time together as a team was used to align on our vision for the year, and to reflect on what 2016 brought us- both the good and the bad. With busy schedules and deadlines looming, Tim and Dave made sure to live out what we stand for—care over commerce. That people are important and our time together is vital to our team.

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TABLE FOR TEN - NEW DEAL

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TABLE FOR TEN - NEW DEAL

The goal of Manifesto’s Table for Ten has always been to gather interesting people around intriguing cuisine in a curious venue. Our most recent event did just that. We invited some of Portland’s most creative and entrepreneurial minds to spend the evening with us at New Deal Distillery’s tasting room on Portland’s east side to share and learn from each other’s experiences, aspirations, and motivations to spark new ideas and fresh connections between people and perspectives.

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5 CREATIVE ESSENTIALS

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5 CREATIVE ESSENTIALS

Maybe it’s a cup of coffee? Maybe it’s a pair of lucky skinny jeans? Maybe it’s a disembodied rubber Batman head that rests at the base of your iMac to remind you of childhood, or … of what might happen to you if you miss a deadline? The truth is, we all have a few things we consider essential when it comes to our creative happy place. And so we ask the question, What are your creative essentials? This round, we spoke with Milwaukee sign painter, Sarah Linkus.

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THE AGE OF EXPERIENCE VS. CONSUMPTION ECONOMY

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THE AGE OF EXPERIENCE VS. CONSUMPTION ECONOMY

After recently spending 17 days taking in the sights and sounds of Morocco – from the far southern stretches of the Sahara Desert to the busy twisting streets of the Medina in Marrakech – I’m reminded of the world we are rapidly transitioning into and what it means for the future. Specifically, as it relates to building a sustainable economy, not driven by commerce but, rather, by rich experiences... READ MORE

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What Savvy Brand Marketers Can Learn From Freelance on Fiverr

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What Savvy Brand Marketers Can Learn From Freelance on Fiverr

We’ve all seen the commoditization of the advertising and marketing industry. Smaller, hungrier shops chip away at the big dogs and entire agency teams are moving inside brands as in-house teams. Massive consulting firms are signing multi-million dollar innovation deals with global companies and advertising agencies are making swift moves to become hyper-digital, hyper-experiential and more focused on upstream product development work instead of campaign deployment.

At the most cost-effective end of the industry, nimble tools like 99 Designs and Fiverr are offering all kinds of things for as little as $5 to $300 including the development of your logo. In the spirit of curiosity, I dug in to Fiverr to understand how an independent freelancer working from just about anywhere can produce a logo for a brand or company at a fraction of the cost. And what I found blew my mind. Below are four observations from my experience with Fiverr that will inevitably impact our process and the way we build brands — and likely, the way you do too.

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LADIES NIGHT, OH WHAT A NIGHT!

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LADIES NIGHT, OH WHAT A NIGHT!

Manifesto was thrilled to recently host a night of celebration of self care with Ladies Night PDX. It was a dynamic gathering of the creative female spirit and an opportunity to share tactics and tools for wellness as we dive into 2017. The event raised awareness and supplies for Raphael House, a multi-faceted domestic violence agency dedicated to ending intimate partner violence for good.

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THE ACTUALIZED BRAND

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THE ACTUALIZED BRAND

I believe in the power of brand. This shouldn’t be surprising as I’ve spent most of my adult life working in and around branding and communications, but I’m not talking about impactful logos and good ads here. Brands are more than that. Brands aren’t just a clever arrangement of  symbols and words used to connect with an audience. Brands communicate the personality of a business internally and externally. Brands are the manifestation of an organization’s purpose, intention, and values. They tell the story of who you are, where you’ve been, and where you’re going. For these stories to be impactful, they must be authentic. Not only must they be authentic, they must conjure up something authentic within us, the viewer, as well.

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