On the heels of the recent announcement of Accenture Interactive’s acquisition of Droga5, it begs the question: Why are consultancies so eager to snap up ad agencies?
When we were young, ‘imagine’ often manifested itself in dreams of fairy tales, made-up games or the pursuit of a far-fetched career as an astronaut or rockstar. Our imaginations were always the thing we had in common with one another and they knew no bounds.
Today, ‘imagine’ plays a different role in our lives. Often times, it falls to pragmatism and we succumb to the reality we already exist within. But think of all the amazing moments of self-reflection, innovation and potential breakthroughs when we give ourselves the freedom to imagine.
As our Manifesto proudly declares, “We Believe In the Tin Man’s Heart. Soulless brands are only meaningful when giving a fleshy, beating heart.”
Today, millions of heart shaped candies, cards, balloons and chocolate boxes are being doled out generously between starry-eyed lovers. In a day long-lauded for ceremonial gift giving, our hearts and minds are focused on LOVE... Brand Love. So it begs the question: Why should people love your brand if your brand doesn’t love the world?
In 1962, Joseph Barbera and William Hanna dreamed up what life might be like in 2062. Their vision, with flying cars, talking dogs, holograms and robot maids, became The Jetsons. As we enter 2019 we may not have flying cars, but the world of technology expands farther and wider than any of us could have imagined. In no sector is this more true than in healthcare, particularly with the visionaries at GE Healthcare making these once dreams, a reality.
“When you are an actor, you go to Hollywood. When you are a musician, you go to Nashville.” - Richie Sambora
Once a year we hand select a series of purpose-led brands and products to feature in our Guide to Intentional Gifting. It’s our honor to steward their stories and give you a peek into the entrepreneurial—and often deeply human—spirit that gives them rise. If you seek to give gifts that mean a little more, look no further.
There’s a tough truth facing kids across America.
When’s the last time you waited in a line 30,000 people deep? Every day, there are 30,000 kids across America who wait in an invisible, but very real line. What are they waiting for? A Big Brother or Big Sister. 30,000 mentor roles waiting to be filled and 30,000 kids who can’t wait to meet them.
But what if that line was made real?
When we think about creating space, often times we look to the places where we live, where we work or even the room we create to do something -- anything. But sometimes, space is more than that. Rather than the physical space, we challenged ourselves and our guests to look a little deeper.
On Thursday, October 11, 2018 Manifesto took home “Best of Show” at the United Adworkers annual Milwaukee 99 Awards. The award show celebrates the best 99 selections of advertising in a number of categories from agencies and companies across the Milwaukee area. The most coveted prize, the Best in Show wrench, was awarded to the team for Arby’s #MeatSweats, a carnivore creation of sweatpant delight.
Most Wisconsinites think they know UW-Madison, but do they?
Sure, they can name Bucky Badger, Camp Randall and “Jump Around,” but when it comes to the impact and accessibility of the university, most residents finds themselves believing myths. READ MORE…
The Intel brand has had a tremendous effect on our lives. From chipsets that powered moon missions to dazzling drone displays for the most recent Olympics opening ceremony, it’s hard to express the impact Intel technology has had since the company was founded in 1968. So when Intel tasked us with bringing their 50th anniversary to life, we immediately envisioned the wonder, breakthroughs and pure moments of awe that Intel has inspired over the past 50 years.