In a season where we slow down to celebrate a bounty of harvests with hayrides and pumpkins, it often takes leaving Portland’s boundaries to immerse yourself in the agricultural industry that creates the vibrant food scene in Portland. Nestled among the scenic farmlands of the Willamette Valley, Goschie Farms provided a rich backdrop for our Fall Table for Ten event. This hop farm, which has provided hops for some of Portland’s oldest breweries, has a heritage of harvesting hops for the last 130 years. The old rustic barn, decorated with drying hops, helped inspire our theme of “breaking boundaries”. [READ MORE]
There’s a moment in every hero’s journey that you know is coming. Two armies meet on a field of battle. One, a ragtag bunch and the other, an overwhelming force ready to crush the rebellion. This could be Star Wars, this could be Braveheart and this could be you.
Each scenario is slightly different but strikingly similar. It’s a singular moment that creates the turning of the tide. And everyone knows it.
The world’s most established brands face a grave challenge. They are being toppled faster and with more ferocity than in decades before... READ MORE
In a digitally dominated age, you’ve got to truly go back to your roots to find yourself — in this case quite literally. This past weekend, 500 social tastemakers including artists, designers, entrepreneurs, and brand marketers descended on Camp Navarro seeking respite from the world and a unique opportunity to blend culture, brands, and experience in a potent cocktail mixed among the towering Redwoods of Northern California. READ MORE...
On August 1st, 2017, with the help of Manifesto visionaries and treat-enthusiasts, UW-Madison began their two-month journey scooping and serving free Babcock ice cream to WI citizens at local county events in a renovated, 1957 vehicle. With a tour schedule consisting of farmer’s markets, outdoor concerts, and student send-offs all across the state, the University aimed to extend its gratitude to every corner of Wisconsin. Because what’s more essential on a hot summer’s day than a cold scoop of ice cream from a restored, vintage ice cream truck? READ MORE...
The brands who lead with heart are famous for it - they’ve literally become legendary for it. Whether that love is for their consumers, their craft, or their mission, these brands are striving for perfect internal and external alignment of what they stand for and consumers should give a damn. We’ve found that there are some common characteristics that link these companies and those that have made them Legendary for Love.
How'd they do it? Read on to find out...
Sometimes the best stories come in the most unusual forms. And sometimes they come in 100 different pieces.
It started innocently enough. With a simple question we get often: My brand needs a manifesto, but how do I write one? While we've formed some basic rules to help guide their creation in our workshops, we thought it might be fun to take a different approach in advance of our 2017 Design Week Portland Open House.
A series of insightful questions to use in branding … and dating.
Because it’s not just about looking good. It’s also about being interesting.
While technology has allowed our teams to work closely across the 2,064 mile gap, we look forward for the time together under one roof—in what better place than the mountains of Washington?
We met in a mansion located on Lake Cle Elum, just an hour and a half outside of Seattle. The time together as a team was used to align on our vision for the year, and to reflect on what 2016 brought us- both the good and the bad. With busy schedules and deadlines looming, Tim and Dave made sure to live out what we stand for—care over commerce. That people are important and our time together is vital to our team.
The goal of Manifesto’s Table for Ten has always been to gather interesting people around intriguing cuisine in a curious venue. Our most recent event did just that. We invited some of Portland’s most creative and entrepreneurial minds to spend the evening with us at New Deal Distillery’s tasting room on Portland’s east side to share and learn from each other’s experiences, aspirations, and motivations to spark new ideas and fresh connections between people and perspectives.
Maybe it’s a cup of coffee? Maybe it’s a pair of lucky skinny jeans? Maybe it’s a disembodied rubber Batman head that rests at the base of your iMac to remind you of childhood, or … of what might happen to you if you miss a deadline? The truth is, we all have a few things we consider essential when it comes to our creative happy place. And so we ask the question, What are your creative essentials? This round, we spoke with Milwaukee sign painter, Sarah Linkus.
After recently spending 17 days taking in the sights and sounds of Morocco – from the far southern stretches of the Sahara Desert to the busy twisting streets of the Medina in Marrakech – I’m reminded of the world we are rapidly transitioning into and what it means for the future. Specifically, as it relates to building a sustainable economy, not driven by commerce but, rather, by rich experiences... READ MORE
We’ve all seen the commoditization of the advertising and marketing industry. Smaller, hungrier shops chip away at the big dogs and entire agency teams are moving inside brands as in-house teams. Massive consulting firms are signing multi-million dollar innovation deals with global companies and advertising agencies are making swift moves to become hyper-digital, hyper-experiential and more focused on upstream product development work instead of campaign deployment.
At the most cost-effective end of the industry, nimble tools like 99 Designs and Fiverr are offering all kinds of things for as little as $5 to $300 including the development of your logo. In the spirit of curiosity, I dug in to Fiverr to understand how an independent freelancer working from just about anywhere can produce a logo for a brand or company at a fraction of the cost. And what I found blew my mind. Below are four observations from my experience with Fiverr that will inevitably impact our process and the way we build brands — and likely, the way you do too.
Manifesto was thrilled to recently host a night of celebration of self care with Ladies Night PDX. It was a dynamic gathering of the creative female spirit and an opportunity to share tactics and tools for wellness as we dive into 2017. The event raised awareness and supplies for Raphael House, a multi-faceted domestic violence agency dedicated to ending intimate partner violence for good.
I believe in the power of brand. This shouldn’t be surprising as I’ve spent most of my adult life working in and around branding and communications, but I’m not talking about impactful logos and good ads here. Brands are more than that. Brands aren’t just a clever arrangement of symbols and words used to connect with an audience. Brands communicate the personality of a business internally and externally. Brands are the manifestation of an organization’s purpose, intention, and values. They tell the story of who you are, where you’ve been, and where you’re going. For these stories to be impactful, they must be authentic. Not only must they be authentic, they must conjure up something authentic within us, the viewer, as well.
Maybe it’s a cup of coffee? Maybe it’s a pair of lucky skinny jeans? Maybe it’s a disembodied rubber Batman head that rests at the base of your iMac to remind you of childhood, or … of what might happen to you if you miss a deadline? The truth is, we all have a few things we consider essential when it comes to our creative happy place. And so we ask the question, What are your creative essentials? This round, we spoke with our copywriting intern, Sean Scott.
The holiday season has arrived, which means a re-stock of our knit sock supply, courtesy of grandma. It also means the time has come to release the second edition of our annual gift guide. The Manifesto family huddled up and handpicked nineteen brands and products near and dear to their hearts. From LSTN Sound’s headphones to Fyxation’s six-pack caddy to Truce Designs drop liner backpack- the selections reflect our quirks and interests. With both style and substance, you’re sure to find your gift grail- something combining a little swagger and a lot of social good. Our print run is small, so we cordially invite you to check out the digital edition. Share it with anyone on your nice list (or naughty if you prefer) and give us a virtual shout out using #Manifestive!
My relationship with my job? It’s complicated. Well, here, let me try it out on you. “What do you do?” you ask. “I’m a storyteller.” (CRINGE) “I help create “brand experiences.” (CRINGE) “I’m a brand strategist.” (CRINGE) “I’m an ad guy.” (CRINGE) You get the idea.
Any one of my go-to answers is met with varying degrees of confusion, pity, or even disdain. I am part of an industry that while continuing to evolve is still often viewed as the “people who sell stuff you don’t need to people who can’t afford it.” And I can’t really blame people for their views on the subject.
Long gone are the days of spending an entire 40 year career at the same company, hoping to earn a gold watch or an engraved crystal vase after a long and loyal career. According to the Wall Street Journal most millennials will change careers 7 times during their working life. Often, it’s not even a move within an industry but a literal reinvention of self and trying something completely new. Life is too short to punch the clock from 9-5pm just hoping that your career will bring you the inspiration and fulfillment you so desperately seek. According to Forbes, an estimated 52.3% of Americans don’t like their current job. Why do we feel so restless and unfulfilled in our careers? It’s because we lack the fulfillment that is found from living at the intersection of our passion and our purpose.
The goal of any advertising campaign is to earn a special place in the hearts and minds of the public. This is how we earn market share, after all. “Mindshare” is that top of mind recall that puts your brand on top when someone finds themselves in want/need of your product or service. It’s the only way to build brand equity. But what is it that makes a brand truly memorable?