On August 1st, 2017, with the help of Manifesto visionaries and treat-enthusiasts, UW-Madison began their two-month journey scooping and serving free Babcock ice cream to WI citizens at local county events in a renovated, 1957 vehicle. With a tour schedule consisting of farmer’s markets, outdoor concerts, and student send-offs all across the state, the University aimed to extend its gratitude to every corner of Wisconsin. Because what’s more essential on a hot summer’s day than a cold scoop of ice cream from a restored, vintage ice cream truck? READ MORE...
The brands who lead with heart are famous for it - they’ve literally become legendary for it. Whether that love is for their consumers, their craft, or their mission, these brands are striving for perfect internal and external alignment of what they stand for and consumers should give a damn. We’ve found that there are some common characteristics that link these companies and those that have made them Legendary for Love.
How'd they do it? Read on to find out...
Sometimes the best stories come in the most unusual forms. And sometimes they come in 100 different pieces.
It started innocently enough. With a simple question we get often: My brand needs a manifesto, but how do I write one? While we've formed some basic rules to help guide their creation in our workshops, we thought it might be fun to take a different approach in advance of our 2017 Design Week Portland Open House.
A series of insightful questions to use in branding … and dating.
Because it’s not just about looking good. It’s also about being interesting.
While technology has allowed our teams to work closely across the 2,064 mile gap, we look forward for the time together under one roof—in what better place than the mountains of Washington?
We met in a mansion located on Lake Cle Elum, just an hour and a half outside of Seattle. The time together as a team was used to align on our vision for the year, and to reflect on what 2016 brought us- both the good and the bad. With busy schedules and deadlines looming, Tim and Dave made sure to live out what we stand for—care over commerce. That people are important and our time together is vital to our team.
The goal of Manifesto’s Table for Ten has always been to gather interesting people around intriguing cuisine in a curious venue. Our most recent event did just that. We invited some of Portland’s most creative and entrepreneurial minds to spend the evening with us at New Deal Distillery’s tasting room on Portland’s east side to share and learn from each other’s experiences, aspirations, and motivations to spark new ideas and fresh connections between people and perspectives.
Maybe it’s a cup of coffee? Maybe it’s a pair of lucky skinny jeans? Maybe it’s a disembodied rubber Batman head that rests at the base of your iMac to remind you of childhood, or … of what might happen to you if you miss a deadline? The truth is, we all have a few things we consider essential when it comes to our creative happy place. And so we ask the question, What are your creative essentials? This round, we spoke with Milwaukee sign painter, Sarah Linkus.
After recently spending 17 days taking in the sights and sounds of Morocco – from the far southern stretches of the Sahara Desert to the busy twisting streets of the Medina in Marrakech – I’m reminded of the world we are rapidly transitioning into and what it means for the future. Specifically, as it relates to building a sustainable economy, not driven by commerce but, rather, by rich experiences... READ MORE
We’ve all seen the commoditization of the advertising and marketing industry. Smaller, hungrier shops chip away at the big dogs and entire agency teams are moving inside brands as in-house teams. Massive consulting firms are signing multi-million dollar innovation deals with global companies and advertising agencies are making swift moves to become hyper-digital, hyper-experiential and more focused on upstream product development work instead of campaign deployment.
At the most cost-effective end of the industry, nimble tools like 99 Designs and Fiverr are offering all kinds of things for as little as $5 to $300 including the development of your logo. In the spirit of curiosity, I dug in to Fiverr to understand how an independent freelancer working from just about anywhere can produce a logo for a brand or company at a fraction of the cost. And what I found blew my mind. Below are four observations from my experience with Fiverr that will inevitably impact our process and the way we build brands — and likely, the way you do too.