17 DECEMBER 2018


“When you are an actor, you go to Hollywood. When you are a musician, you go to Nashville.” - Richie Sambora

Once a year we hand select a series of purpose-led brands and products to feature in our Guide to Intentional Gifting. It’s our honor to steward their stories and give you a peek into the entrepreneurial—and often deeply human—spirit that gives them rise. If you seek to give gifts that mean a little more, look no further.

While it’s not always practical in our field of work, sometimes the best moments in life happen when you throw out the rule book and allow yourself to go on a journey of discovery.

For musicians trying to “make it,” they pick up and move to Nashville, many without much else but big dreams. In many cases, those dreams came true.

Inspired by this spirit, we set out on our own journey to Nashville.

Anyone could walk around Nashville and pick up an assortment of items. Sometimes, you have to do a little digging into the people behind the brands; the soul of the song, the essence of its purpose.

With this in mind, we wanted to do more, to highlight the people and stories behind brands who are doing it well and doing it right.

So sit back, relax and enjoy our 2018 Guide to Intentional Gifting from Music City—the “Nashville Way.”