5 CREATIVE ESSENTIALS
27 MAY 2016
Maybe it’s a cup of coffee? Maybe it’s a pair of lucky skinny jeans? Maybe it’s a disembodied rubber Batman head that rests at the base of your iMac to remind you of childhood, or … of what might happen to you if you miss a deadline? The truth is, we all have a few things we consider essential when it comes to our creative happy place. And so we begin a new series in honor of our 5 years in business, in which we ask creatives, visionaries and partners, What are your 5 creative essentials? First up, our inaugural employee and art director, Tyler Sanderson.
TYLER SANDERSON | ART DIRECTOR AT MANIFESTO
WHAT ARE YOUR 5 CREATIVE ESSENTIALS?
Ping Pong Paddle – I spend most of my day sitting at my desk, heads down in design. So it’s nice to get up once in a while to take a little breather. I’ve also found that when you take a step away from your desk, that’s when inspiration hits hardest.
Beats Headphones – Sometimes, I just want to disappear into my own world. I listen to sports talk radio or podcasts (when I don’t like whatever’s playing on the office Sonos). People tend to leave me alone because they think I’m listening to something. But the truth is, a lot of times I’m not listening to anything. I just don’t want people to bother me. (I guess the cat’s out of the bag now though.)
Wacom Pen – I like to hand-render a lot when it comes to design, but I actually use it for everything. I always say, I would use a Wacom tablet to balance my checkbook if my wife would let me touch our finances. (Also, I can’t find my wireless mouse.)
Sketchbook – I like to doodle. It gets me through meetings.
Lightroom App – When I’m not doodling during meetings, I’m editing photos in Lightroom on my phone. Mostly photos of my family. My wife and I have five kids (three adopted, two natural-born), and the funny thing is I wasn’t even a dad before I joined Manifesto. So, if you’re counting, that’s five kids in five years. (It’s been a productive five years.)
HOW DO YOU FIND INSPIRATION FOR YOUR DAILY WORK?
Inspiration is everywhere. All you gotta do is surf the web. But seriously, I draw a lot of inspiration following artists, illustrators, and designers on Instagram.
WHAT IS YOUR FAVORITE ASPECT OF YOUR WORK?
Hands down, it’s the people I work with. When I started at Manifesto, it was just me and Tim. Which was great, but we had no office space, and our time was 100 percent focused on the work. Now that we’ve got a bunch more people here and two different offices, one in Portland and one in Milwaukee, there’s so much more focus on the actual culture of the agency. It’s cool because I can be myself. My coworkers let me get my weird on.
GOT ANY WORDS OF WISDOM?
You got somethin’ to say, say it in a southern voice. Because people always seem to trust a southern boy. (Alright, alright alright!)