Arby’s Foundation; School’s Out Food’s In campaign launch
On the heels of our successful “Hungry For Happiness” mobile tour, the Arby’s Foundation re-approached us to tackle the challenge of childhood hunger. About 8 million American kids are at risk for malnourishment during the Summer months when they don’t have access to a free lunch at their school’s. With Arby’s new “School’s Out Food’s In,” campaign The Arby’s Foundation has been able to raise over $11 million to fight childhood hunger in America thus far. Not many people are aware that just $1 alone can provide up to ten meals for children who are hungry, that’s where we stepped in. Our goal was to position the Arby’s Foundation as the leader in ending, “Out of School” childhood hunger and raise awareness across the country. To help launch awareness Manifesto has created a new microsite for the Arby’s Foundation with ways to pledge, donate, and share the facts on social media. We have also created a highly emotive public service announcement video highlighting the importance of this topic.
Working with the Arby’s Foundation has been such a privilege for us here at Manifesto, because every click onto their new microsite, is a click for change. In 2015 alone, the Arby’s Foundation has brought 1.5+ million wholesome meals through their School’s Out, Food’s In initiative.
If you’d like to be a part of the movement, click below to head over to the Arby's Foundation site and take the pledge today!