Arby's Reveals New, Disruptive Campaign

Arbys Disruptive Campaign Arby's controversial and disruptive campaign hit the streets this past week. Tackling Subway's claim to freshness, Arby's is revealing the source of Subway's meat slicing — often hundreds of miles and days away from the restaurant. Featuring Bo Dietl, a famed New York City investigator, the spot puts Arby's on the offensive and at the center of cultural dialogue — right where we like it. Arby's is slicing up the truth. Cheers to Crispin Porter + Bogusky, our friends in Miami who are the great minds behind the campaign. Check it out.