Arby's controversial and disruptive campaign hit the streets this past week. Tackling Subway's claim to freshness, Arby's is revealing the source of Subway's meat slicing — often hundreds of miles and days away from the restaurant. Featuring Bo Dietl, a famed New York City investigator, the spot puts Arby's on the offensive and at the center of cultural dialogue — right where we like it. Arby's is slicing up the truth. Cheers to Crispin Porter + Bogusky, our friends in Miami who are the great minds behind the campaign. Check it out.