Manifesto’s Best of 2013
At the beginning of every year we make resolutions. The organized group we are, these resolutions tend to fall into categories: relationships, health, self-improvement. And then, there’s work. How can we make our work better each year?
A category all of its own, we set our goals high and our expectations higher. 2013 has brought us some awesome clients, interesting challenges and a lot of work to be proud of (even an Award of Excellence from the Rosey’s). We thought before we set out to make some new resolutions, we’d take a minute to celebrate the year in review.
Since our Little League and soccer team days, we've been quietly yearning for trophies. A token that speaks to our commitment and perseverance, our dedication and quirks. Last week at the 2013 Portland Rosey Awards, the top local award ceremony for advertising and creative work, we were pleasantly surprised to win an Award of Excellence in the experiential category for our work with Arby's Foundation on the Hungry For Happiness campaign.
We turned the would be 90-minute PowerPoint marathon into a theater in the round experience called Vision360. The event featured GE Healthcare verticals including powerful storytelling from Tom Gentile, CEO of GE Healthcare Systems and Bob Schwartz, head of GE Healthcare Global Design. Ben Arment, Founder and Curator of STORY emceed the event and seamlessly transitioned the audience between presenters and compelling content. The event included stunning sizzle videos, rousing intros and music, and powerful presentations that delivered on the Vision360 ethos.
In November we wrapped up a new and improved Arby's Foundation website. Manifesto has been working with the Arby's Foundation for the past few years to get consumers engaged in helping to end childhood hunger in America. Currently, 1 in 5 children in America are food insecure, and together, the Arby's Foundation and Manifesto are working to make that number zero.
The new Arby's Foundation website has been revamped and features a responsive and user-friendly design. The site includes elements of the Hungry for Happiness mobile tour microsite that we built for the foundation earlier this year. The Hungry for Happiness mobile tour just wrapped up its second year this summer, visiting 45 cities and distributing over 11,000 healthy kids meals.
While we try to remain impartial to all the work we do here, one project earlier this year stands out as a great exercise in pairing disruption and design. Working with Lands’ End School Uniforms to build a new brand platform, Manifesto helped to position Lands’ End as a category thought-leader and created a fresh approach to engage administrators and teachers at the National Alliance for Public Charter Schools conference in Washington D.C.
Weeks before the event, a select number of Lands’ End School Uniforms prospective clients, school administrators in the rapidly growing charter space, received an acceptance packet welcoming them to the Lands’ End Academy. Veiled as a cheeky prep school, the packet served as the invite to a myriad of activities hosted by the fictitious school.
The goal was to create disruption, consideration and brand affinity for Lands’ End School Uniforms through an interactive experience for the attendees. Components of the event included roving hall monitors, a “Brand Building 301” breakout session, and Detention (cocktail hour). We’re so pleased we had the opportunity to create such a fun, fictitious school – Lands’ End Academy: The most buttoned up school you’ve never heard of.
A good dinner party is more than just a gathering of people and a smattering of food. There has to be intention, from the decor to the food to the carefully crafted guest list.
This past fall we launched a new dinner series called Table for Ten, a curated dinner series for 10 of Portland’s most interesting creatives, thinkers, doers and makers. A passion project of chief strategist Dave Dyer, the goal for the dinner series is to engage a group of Portland creatives by creating an intimate dinner experience aimed at authentic storytelling.
The first dinner was held at the Pacific Northwest College of Art and Oregon College of Art and Craft’s joint MFA studio. The art-laden environment was a perfect location to host a wide range of creatives for a night of artisanal wine and decadent food. As we head in to the next dinner in early 2014, we’re excited to host a new roster of guests and continue the fine craft of planning this intimate dinner series.
2013 was a busy year for the Manifesto family. From newborns to new employees and many changes and challenges in between, it’s been a fruitful year and we have so much to be grateful for. However, we recognize that without our clients, our community, and the brands and partners that inspire us every day, we wouldn’t have made it this far.
As we look to 2014, we hope that you will reflect fondly upon this year as well. Wishing you a happy holiday season and joyful New Year.