In a digitally dominated age, you’ve got to truly go back to your roots to find yourself — in this case quite literally. This past weekend, 500 social tastemakers including artists, designers, entrepreneurs, and brand marketers descended on Camp Navarro seeking respite from the world and a unique opportunity to blend culture, brands, and experience in a potent cocktail mixed among the towering Redwoods of Northern California. READ MORE...
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The brands who lead with heart are famous for it - they’ve literally become legendary for it. Whether that love is for their consumers, their craft, or their mission, these brands are striving for perfect internal and external alignment of what they stand for and consumers should give a damn. We’ve found that there are some common characteristics that link these companies and those that have made them Legendary for Love.
How'd they do it? Read on to find out...
A series of insightful questions to use in branding … and dating.
Because it’s not just about looking good. It’s also about being interesting.
The goal of any advertising campaign is to earn a special place in the hearts and minds of the public. This is how we earn market share, after all. “Mindshare” is that top of mind recall that puts your brand on top when someone finds themselves in want/need of your product or service. It’s the only way to build brand equity. But what is it that makes a brand truly memorable?
Making lab products sell like hot cakes can be a real challenge, so when Brady approached us about creating a buzz around their new extreme condition lab labels we were excited to bring a fresh approach to the industry. How can we make lab labels for test tubes (think petri dishes and beakers) desirable? Our objective was to get lab techs and managers to "think Brady" by creating a new, proactive approach to their products, reminding them that Brady knows the everyday challenges they encounter that can literally destroy years' worth of research in a single moment.
Marketing to this demographic isn't about flash and persuasion, so we aimed at piquing the interest of our target customer through facts and fun. We partnered with comic illustrator extraordinaire Jonathan Carlson to put the new extreme labels into an environment that was familiar our tech-savvy demographic, but with a comic-con worthy twist. The three creative executions all highlighted vignettes and challenges that are all too common in the lab. Keep an eye out for our Brady comic-syle ads in the next edition of Lab Manager Magazine and other industry publications. (You have a subscription, right?!)