In a season where we slow down to celebrate a bounty of harvests with hayrides and pumpkins, it often takes leaving Portland’s boundaries to immerse yourself in the agricultural industry that creates the vibrant food scene in Portland. Nestled among the scenic farmlands of the Willamette Valley, Goschie Farms provided a rich backdrop for our Fall Table for Ten event. This hop farm, which has provided hops for some of Portland’s oldest breweries, has a heritage of harvesting hops for the last 130 years. The old rustic barn, decorated with drying hops, helped inspire our theme of “breaking boundaries”. [READ MORE]
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You may have heard this simple adage from PR 101. But here’s a twist: Advertising is what you say about yourself. PR is what they say about you. Earned media is owning the conversation between.
The concept of earned media is a practice that was born out of the ineffectiveness of traditional media buys. Build it, and it doesn’t necessarily mean they will come. Earned media is rooted in the belief that good content and great ideas will sell themselves. So, sure, we set in motion our brand stories by buying some media, but the real win is earning a place in the cultural conversation.