Destination Austin: SXSW 2012


Last week designers, developers and trendspotters took to the streets of Austin for the annual SXSW Interactive. Fighting a sea of moustaches, beer and light-up schwag, Manifesto attended a myriad of events hosted by some of the world’s biggest (and smallest) start-ups. Highlights include breaking the Guinness Book of World Records for number of adults assembled in one place wearing onesie-style PJs, a Burning Man-esque camp at Austin Caravan, a sumptuous Summit Series dinner with Nicole Patrice Johnson and X-Prize founder Peter Diamandis’s call to social action. The only thing SXSW offered too little of was, well, sleep.