Getting millions of college students to download Adobe's new suite on the cloud is no small task. Adobe has already tackled the world of design students. But a massive market of project-oriented college students awaited. "Cultural influencers are the key to accessing generation Y," said Manifesto Chief Storyteller Tim Dyer. "Dhani Jones was a perfect fit because he has reinvented his personal brand over and over." A former NFL player, Dhani Jones has quickly become known as a master of his own brand. From playing a role with Nissan's GT Academy to his exclusive men's bowtie line, he's made style accessible. As one of the celebrity judges of the Adobe "Wear Your Heart on Your Tee" promotion, he is one of three judges who will choose the most compelling t-shirt design submitted by students from around the globe. The promotion, designed to drive students to download and try Adobe CS6 was featured across social media platforms and partner website: Cafe Press. Developed on behalf of an agency partner and their client, the promotion came to a close in October 2012.