Endless Imagination for Lands' End Kids

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After an extensive audit, Manifesto worked hand-in-hand with the Lands’ End Kids Creative team to re-imagine the brand from product to identity, content strategy, digital and retail. The end result: A new brand platform that focused on the quirky curiosity of kids’ imagination and embodied in a beautiful brand book filled with a 2-year strategic roadmap of 360 degree activation concepts.