A NEW IDENTITY FOR URBAN LIGHT
Like a picture, a logo is worth a thousand words, which is why we’re excited to announce the new visual identity we crafted for Urban Light, a nonprofit dedicated to ending the exploitation of boys in Chiang Mai, Thailand. When we first met with Urban Light founder Alezandra Russell last fall we felt there needed to be a modern look and regional nod in the logo – something that was distinctly hopeful, bold and wholly encompassing of the Urban Light mission. Today, Urban Light announced their new identity in conjunction with a short video about their efforts in Chiang Mai. Watch the video here.
TECH FOR CHANGE BRAND ACTUALIZED
Mercy Corps and Startup Weekend have partnered to create a first-of-its kind event focused on solving some of the world’s toughest problems through technology and entrepreneurship, measured by solutions formulated from the boldest of ideas.
Tech4Change will serve as a platform to encourage new ways to think about entrepreneurship in challenging environments around the globe. The 54-hour marathon event will be focused on developing tech tools for the greater good and creating viable social enterprises that can scale to address global needs
As part of the initiative, MercyCorps engaged Manifesto to build the brand identity and sales materials. Inspired by similar initiatives in the tech space, Manifesto created an identity that merged the essential elements of MercyCorps with the scrappy, fun and innovation-focused look and feel of Startup Weekend.
“We’re thrilled to collaborate with a global organization poised at the intersection innovation, cause and commerce,” said Manifesto Chief Strategist, Dave Dyer. “Our work with MercyCorps to help build this powerful platform perfectly aligns with our core beliefs: to use technology and ideas for the good of our world.”
THE HUMAN HABITAT: 48 HOURS TO MAKE EXPONENTIAL IMPACT
On April 4, 12 amazing minds will descend upon Atlanta for a summit focused on helping to solve the global housing crisis. As a new approach to engaging generation Y, Habitat for Humanity, led by cultural maven Kevin Conroy Smith, has curated a collective of entrepreneurs, artists and innovators from around the country to focus one extended weekend on collectively helping to address affordable housing. Smith, who put together a growing board of connected twenty and thirty somethings, pulled in Dan Lack, Founder of MBM (Meeting of The Big Minds) to design an intimate experience that would forge friendships and idea sharing between these diverse minds.
As part of the initiative, Manifesto themed the event, “Unlock Your Mind For Humanity,” issuing 12 distinct keys to each participant with an invite to bring their mind, body and a willing spirit. Together we’ll build a house, experience the Habitat Global Village and learn about Habitat For Humanity’s positive impact on families around the globe. Through the event series, Habitat will begin to develop a pipeline of advocacy and involvement, starting with the 12 attendees. A similar experience hosted by Summit Series in 2010 took Blake Mycoskie, founder of TOMS shoes on a curated shark tagging experience with University of Miami. The result? A signature TOMS Shark Shoe line that drove dollars to preserve shark habitats. In a recent post, Smith quoted Mother Theresa in regard to the endeavor. “I alone cannot change the world, but I can cast a stone across the waters to create many ripples.” Manifesto is proud to partner with Kevin Conroy Smith, MBM and Habitat For Humanity to affect change on a global scale.
HELPING NONPROFITS MARKET THEMSELVES THROUGH STATISTICS
As a geographical landmass, Africa accounts for 1/5 of planet Earth. And though it is often forgotten, First/Fifth refers to the focus on the future potential of this continent, its people and its economics. Conceived by Mama Hope, a nonprofit focused on sustainable, global resource development, First/Fifth engages professionals through training and advocacy to facilitate scalable world impact. But First/Fifth faced a challenge: to tell their complete story in a visually compelling way that would garner the attention of entrepreneurs, investors and mover/shakers who would help extend the legacy through their involvement. Leveraging their vivid lifestyle photography, powerful stats and organized information, we armed Mama Hope with a new tool they needed to market their brand to Generation Y.