The Goddess of Light for Hunter Douglas' Pirouette®


Lifestyle Content Video for Hunter Douglas

 

Hunter Douglas' luxury lifestyle brand Pirouette® recently engaged Manifesto to create an innovative approach to showcase their product at their annual national sales meeting. Pirouette® needed to articulate their new consumer demographic to help dealers and retail channels better understand their customers life and purchase decisions.

Armed with demographic research, Manifesto created the Pirouette® consumer coined the "Goddess of Light" and brought her to life through an emotive storytelling video. Highlighting every aspect of her life and showcasing her ability to control light beautifully, the video allowed sales reps and dealers to better understand the target consumer and how Pirouette® perfectly compliments her life.