TAKE THE GUESS WORK OUT OF GIVING
30 September 2015
Buying the right gift can be challenging, but Amazon Gift Cards take the guesswork out of gifting. In an effort to show the quirky side of gift cards, we set out to create two stories that show the delightfully surprising benefits of receiving an Amazon Gift Card. Originally, Amazon tasked us tasked us with figuring out how we could position Amazon Gift Cards as the perfect gift because it allows them to buy the gift they really want.
When we dug deeper, we realized that even though we may think we know what our loved ones want, the reality is that we sometimes have no clue. This brought us to understand the true value behind Amazon Gift Cards because they allow people the opportunity to get something they are truly passionate about.
In a series of short, witty animated vignettes we dramatized how a gift card from Amazon helps people enjoy the quirky things we'd never expect them to buy. We produced two storylines, character development, storyboards and illustrations to craft together two animated videos. In the first animation we tell the story of a grandmother with an unexpected passion for rollerskating and in the second animation we see an Amazon Fairy Gift Mother grant a fisherman's wish. Both animations prove that with an Amazon Gift Card, you can give the gift of anything.