This past week, Tim & Dave Dyer, co-founder twin brothers sat down with The Milwaukee Biz Times to discuss their focus on brand actualization. Covering topics like industry trends, social entrepreneurship and the challenges Manifesto will face in the coming days and years, Dave spent some time detailing the pressing issues of the industry:
What's the hottest trend in your industry?
Dave: "Social entrepreneurship – leveraging entrepreneurship and innovation in the service of cause that benefit people and the planet. Research shows that up to 90 percent of Gen Y consumers care what the brands they purchase do with their money. In this new era of social responsibility, it's more imperative than ever that brands understand and activate their influence to its highest levels. That being said, not all of our clients bring us projects that contain connections to socially responsible causes. We try to find and incorporate those connections whenever possible but also work with great brands on more traditional campaigns, everything from print to mobile tours, and events."