In today's world, healthcare feels anything but human. When you think of a hospital procedure, it often conjures images of tubes, wires and alarming sounds, sterile environments and machines that look anything but friendly. It's easy to lose touch with the humanity of healthcare. Which is where GE Global Design comes in. One of the oldest centers of excellence within GE Healthcare, Global Design has touched hundreds of GE Healthcare products. It exists for one purpose alone: to humanize healthcare and remind patients, doctors and those touched by some of the most traumatizing experiences they will ever face — there's a human behind everything GE creates. To tell this story to GE and the world, Global Design hired us.