Today Manifesto announced the kickoff of the 2013 Arby’s Foundation Hungry for Happiness tour. Featuring stops in 30 cities, the mobile tour will raise awareness for childhood hunger in America and help connect families to free summer meal programs for children in each location. Summer continues to be a vulnerable time for those who rely on federal school breakfast and lunch programs during the school year. During summer, free programs are available to kids and teens age 18 and under at thousands of summer meal sites across the country. Sites are registered with USDA and are held at safe local places such as schools, churches and community centers.
The brainchild of Arby's Foundation Executive Director, Kate Atwood, and her collaboration with Manifesto, the Hungry for Happiness campaign recently helped Arby’s secure the prestigious National Restaurant Association “Restaurant Neighbor” award. Now in its second year, the tour and campaign were designed to be a platform to help Arby's and the Arby’s Foundation leverage their continued efforts in corporate philanthropy.
Manifesto began developing the first iteration of the campaign in late 2011, which launched in June of 2012. Since that time, the tour has connected 24,000 children to summer meal programs and has given $100,000 to local community organizations in 14 cities. In each market, the tour will visit a summer meal site and provide Arby’s® Kids Meals to children participating in the summer meals program, host a benefit night at a local Arby’s restaurant, and provide fun summer activities such as hula-hoop contests, tug of war, bean bag toss and other family-friendly games to get kids moving. In 2013, the tour will more than double its impact by visiting 30 cities.
Atwood is scheduled to attend the Milwaukee Hungry for Happiness events on June 19 and 20th. For more information, and to track the tour, visit http://arbysfoundation.org/mobiletour/.