MANIFESTO WINS 2016 EX AWARD FOR INTEL INSIDE-OUT EXPERIENCE
10 MAY 2016
On Wednesday night May 4th at the Annual Experiential Marketing Ex Awards Gala, Purpose-Led Brand Experience Agency, Manifesto, was awarded a 2016 Ex Award for “Best Mobile Marketing Tour” from Event Marketer. The agency was awarded on behalf of the Intel “Inside-Out Experience”, a global mobile marketing tour launched simultaneously on three continents that traveled to 12 countries and 28 sites around the world.
Intel turned to Manifesto to help create and deploy an immersive employee experience that would show its 100,000+ global employee-base the impact of their work within Intel and the world. Packaged as a shipping container designed to unfurl and reveal dozens of pieces of technology and employee-led stories about innovation across Intel, the experience invited employees to “Let The Inside Out” and engage with the technology they make possible everyday. Featured elements of the experience included an Oculus Rift “Fab of The Future” immersive Alienware-powered game where attendees were transported 50 years into the future to an Intel fabrication factory in near space orbit. Other aspects of the Experience included a showcase of Intel’s RealSense™ technology, 3D Printing, wearables, laptops, All-in 1’s, and 2-in-1’s.
“Intel knows their most powerful force is their employees,” said Manifesto Chief Storyteller, Tim Dyer. “Developed as part of a year-long campaign to help prepare and equip Intel employees for a massive shift in the brand, this experience was deployed to help showcase employees as the unsung heroes behind the amazing experiences Intel makes possible everyday.”
Manifesto CEO, Dave Dyer, believes the award represents the beginning of a shift in how companies engage their key stakeholders. “For this program to win an Ex Award in the ‘Best Mobile Marketing Tour’ category is a huge step toward purpose-led engagement. When we approached the Intel assignment, we considered it not a B-to-B task, but rather P-to-P—person to person. By applying the same disruptive tactics often reserved for consumers, we delivered to Intel employees and their families an experience that sent an inspirational ripple effect through the halls and walls of Intel.”