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The Manifesto blog is full of insights, inspiration, and perspectives from the employees of Manifesto.

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Arby's Foundation

THE BIG WAIT

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THE BIG WAIT

There’s a tough truth facing kids across America.

When’s the last time you waited in a line 30,000 people deep? Every day, there are 30,000 kids across America who wait in an invisible, but very real line. What are they waiting for? A Big Brother or Big Sister. 30,000 mentor roles waiting to be filled and 30,000 kids who can’t wait to meet them.

But what if that line was made real?

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YOU GOTTA EARN IT

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YOU GOTTA EARN IT

It’s not everyday you get the chance to disrupt culture with something that upsets the world’s ardent vegan population (sorry guys). This December Manifesto worked with Arby’s to concept a disruptive year-end earned media stunt that READ MORE...

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BEST OF 2013

Manifesto-Ad Agency

Manifesto’s Best of 2013

At the beginning of every year we make resolutions. The organized group we are, these resolutions tend to fall into categories: relationships, health, self-improvement. And then, there’s work. How can we make our work better each year?

A category all of its own, we set our goals high and our expectations higher. 2013 has brought us some awesome clients, interesting challenges and a lot of work to be proud of (even an Award of Excellence from the Rosey’s).  We thought before we set out to make some new resolutions, we’d take a minute to celebrate the year in review.

 

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Best Accolade

      Since our Little League and soccer team days, we've been quietly yearning for trophies. A token that speaks to our commitment and perseverance, our dedication and quirks. Last week at the 2013 Portland Rosey Awards,  the top local award ceremony for advertising and creative work, we were pleasantly surprised to win an Award of Excellence in the experiential category for our work with Arby's Foundation on the Hungry For Happiness campaign.

    The campaign was lead by a mobile tour which traveled around the country helping to promote summer meal programs for hungry kids and families. The top Rosey award in the experiential category, highly coveted by Portland's best agencies, went to Henry V for their Tillamook Cheese Late Night Comfort Call campaign. Check out all the great creative and Rosey winners here.

 

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Best Shake-Up
This winter GE Healthcare challenged us with concepting, creating and producing an internal vision-setting event at this year's RSNA (Radiological Society of North America) in Chicago. An event to engage, ignite, and deliver a holistic perspective on why GE will continue to lead innovation in healthcare for years to come.

We turned the would be 90-minute PowerPoint marathon into a theater in the round experience called Vision360. The event featured GE Healthcare verticals including powerful storytelling from Tom Gentile, CEO of GE Healthcare Systems and Bob Schwartz, head of GE Healthcare Global Design. Ben Arment, Founder and Curator of STORY emceed the event and seamlessly transitioned the audience between presenters and compelling content. The event included stunning sizzle videos, rousing intros and music, and powerful presentations that delivered on the Vision360 ethos.

 

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Best Website Refresh

In November we wrapped up a new and improved Arby's Foundation website. Manifesto has been working with the Arby's Foundation for the past few years to get consumers engaged in helping to end childhood hunger in America. Currently, 1 in 5 children in America are food insecure, and together, the Arby's Foundation and Manifesto are working to make that number zero.

The new Arby's Foundation website has been revamped and features a responsive and user-friendly design.  The site includes elements of the Hungry for Happiness mobile tour microsite that we built for the foundation earlier this year.  The Hungry for Happiness mobile tour just wrapped up its second year this summer, visiting 45 cities and distributing over 11,000 healthy kids meals.

 

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Best Disruption

While we try to remain impartial to all the work we do here, one project earlier this year stands out as a great exercise in pairing disruption and design. Working with Lands’ End School Uniforms to build a new brand platform, Manifesto helped to position Lands’ End as a category thought-leader and created a fresh approach to engage administrators and teachers at the National Alliance for Public Charter Schools conference in Washington D.C.

Weeks before the event, a select number of Lands’ End School Uniforms prospective clients, school administrators in the rapidly growing charter space, received an acceptance packet welcoming them to the Lands’ End Academy. Veiled as a cheeky prep school, the packet served as the invite to a myriad of activities hosted by the fictitious school.

The goal was to create disruption, consideration and brand affinity for Lands’ End School Uniforms through an interactive experience for the attendees.  Components of the event included roving hall monitors, a “Brand Building 301” breakout session, and Detention (cocktail hour). We’re so pleased we had the opportunity to create such a fun, fictitious school – Lands’ End Academy: The most buttoned up school you’ve never heard of.

 

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Best Event Series

A good dinner party is more than just a gathering of people and a smattering of food. There has to be intention, from the decor to the food to the carefully crafted guest list.

This past fall we launched a new dinner series called Table for Ten, a curated dinner series for 10 of Portland’s most interesting creatives, thinkers, doers and makers. A passion project of chief strategist Dave Dyer, the goal for the dinner series is to engage a group of Portland creatives by creating an intimate dinner experience aimed at authentic storytelling.

The first dinner was held at the Pacific Northwest College of Art and Oregon College of Art and Craft’s joint MFA studio.  The art-laden environment was a perfect location to host a wide range of creatives for a night of artisanal wine and decadent food. As we head in to the next dinner in early 2014, we’re excited to host a new roster of guests and continue the fine craft of planning this intimate dinner series.

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2013 was a busy year for the Manifesto family. From newborns to new employees and many changes and challenges in between, it’s been a fruitful year and we have so much to be grateful for.  However, we recognize that without our clients, our community, and the brands and partners that inspire us every day, we wouldn’t have made it this far.

As we look to 2014, we hope that you will reflect fondly upon this year as well.  Wishing you a happy holiday season and joyful New Year.

Award of Excellence at the 2013 Rosey Awards

Rosey banner Since our Little League and soccer team days, we've been quietly yearning for trophies. A token that speaks to our commitment and perseverance, our dedication and quirks. Last week at the 2013 Portland Rosey Awards, the top local award ceremony for locally produced advertising and creative work, we were pleasantly surprised to win an Award of Excellence in the experiential category for our work with Arby's on the Hungry For Happiness campaign.

The campaign was lead by a mobile tour which traveled around the country helping to promote access to food for hungry kids and families. The top Rosey award in the experiential category, highly coveted by Portland's best agencies, went to Henry V for their Tillamook Cheese Late Night Comfort Call campaign). Check out all the great creative and the Rosey winners.

New Arby's Foundation Website

 

Arby's Foundation Website Design

Earlier this week we wrapped up the new and improved Arby's Foundation website. Manifesto has been working with the Arby's Foundation for the past few years to end childhood hunger in America. Currently, 1 in 5 children in America are food insecure, and together, the Arby's Foundation and Manifesto are working to make that number zero.

The new Arby's Foundation website has been revamped and features a responsive and easier to navigate design. The new website has elements of the Hungry for Happiness mobile tour microsite that we built for Arby's as well. The Hungry for Happiness tour just wrapped up it's second year and has visited 45 cities, helping 11,000 kids along the way. We've loved being a part of this project and hope to continue the great work at ending childhood hunger in the years to come.

Watch our wrap up of the Hungry for Happiness tour and visit the Arby's Foundation Website!

Hungry for Happiness featured in Event Marketer

Arby’s Serves Up Second ‘Hungry for Happiness’ Tour

IMG_6699The Arby’s Foundation has beefed up its Hungry for Happiness mobile tour, which is designed to increase enrollment in summer meal programs for needy children and raise awareness of childhood hunger. Now in its second year, the tour has doubled the number of cities it will visit and has added a social component. And, while last year’s effort was funded solely by the Foundation, this year the entire Arby’s organization, including franchisees, is supporting the campaign. READ MORE

 

 

 

Manifesto Supports Launch of Arby’s Foundation Hungry For Happiness™ Campaign

Today Manifesto announced the kickoff of the 2013 Arby’s Foundation Hungry for Happiness tour. Featuring stops in 30 cities, the mobile tour will raise awareness for childhood hunger in America and help connect families to free summer meal programs for children in each location. Summer continues to be a vulnerable time for those who rely on federal school breakfast and lunch programs during the school year.  During summer, free programs are available to kids and teens age 18 and under at thousands of summer meal sites across the country. Sites are registered with USDA and are held at safe local places such as schools, churches and community centers.

The brainchild of Arby's Foundation Executive Director, Kate Atwood, and her collaboration with Manifesto, the Hungry for Happiness campaign recently helped Arby’s secure the prestigious National Restaurant Association “Restaurant Neighbor” award. Now in its second year, the tour and campaign were designed to be a platform to help Arby's and the Arby’s Foundation leverage their continued efforts in corporate philanthropy.

Manifesto began developing the first iteration of the campaign in late 2011, which launched in June of 2012.  Since that time, the tour has connected 24,000 children to summer meal programs and has given $100,000 to local community organizations in 14 cities.  In each market, the tour will visit a summer meal site and provide Arby’s® Kids Meals to children participating in the summer meals program, host a benefit night at a local Arby’s restaurant, and provide fun summer activities such as hula-hoop contests, tug of war, bean bag toss and other family-friendly games to get kids moving. In 2013, the tour will more than double its impact by visiting 30 cities.

Atwood is scheduled to attend the Milwaukee Hungry for Happiness events on June 19 and 20th. For more information, and to track the tour, visit http://arbysfoundation.org/mobiletour/.