As our Manifesto proudly declares, “We Believe In the Tin Man’s Heart. Soulless brands are only meaningful when giving a fleshy, beating heart.”
Today, millions of heart shaped candies, cards, balloons and chocolate boxes are being doled out generously between starry-eyed lovers. In a day long-lauded for ceremonial gift giving, our hearts and minds are focused on LOVE... Brand Love. So it begs the question: Why should people love your brand if your brand doesn’t love the world?