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The Manifesto blog is full of insights, inspiration, and perspectives from the employees of Manifesto.

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Brand Strategy

LEGENDARY FOR LOVE: BRAND LOVE THAT IS...

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LEGENDARY FOR LOVE: BRAND LOVE THAT IS...

The brands who lead with heart are famous for it - they’ve literally become legendary for it. Whether that love is for their consumers, their craft, or their mission, these brands are striving for perfect internal and external alignment of what they stand for and consumers should give a damn. We’ve found that there are some common characteristics that link these companies and those that have made them Legendary for Love.

How'd they do it? Read on to find out...

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THE AGE OF EXPERIENCE VS. CONSUMPTION ECONOMY

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THE AGE OF EXPERIENCE VS. CONSUMPTION ECONOMY

After recently spending 17 days taking in the sights and sounds of Morocco – from the far southern stretches of the Sahara Desert to the busy twisting streets of the Medina in Marrakech – I’m reminded of the world we are rapidly transitioning into and what it means for the future. Specifically, as it relates to building a sustainable economy, not driven by commerce but, rather, by rich experiences... READ MORE

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IN PURSUIT OF BRAND ACTUALIZATION

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IN PURSUIT OF BRAND ACTUALIZATION

My relationship with my job? It’s complicated. Well, here, let me try it out on you. “What do you do?” you ask. “I’m a storyteller.” (CRINGE) “I help create “brand experiences.” (CRINGE) “I’m a brand strategist.” (CRINGE) “I’m an ad guy.” (CRINGE) You get the idea. 

Any one of my go-to answers is met with varying degrees of confusion, pity, or even disdain. I am part of an industry that while continuing to evolve is still often viewed as the “people who sell stuff you don’t need to people who can’t afford it.” And I can’t really blame people for their views on the subject.

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