The Manifesto blog is full of insights, inspiration, and perspectives from the employees of Manifesto.

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Hungry for Happiness

Award of Excellence at the 2013 Rosey Awards

Rosey banner Since our Little League and soccer team days, we've been quietly yearning for trophies. A token that speaks to our commitment and perseverance, our dedication and quirks. Last week at the 2013 Portland Rosey Awards, the top local award ceremony for locally produced advertising and creative work, we were pleasantly surprised to win an Award of Excellence in the experiential category for our work with Arby's on the Hungry For Happiness campaign.

The campaign was lead by a mobile tour which traveled around the country helping to promote access to food for hungry kids and families. The top Rosey award in the experiential category, highly coveted by Portland's best agencies, went to Henry V for their Tillamook Cheese Late Night Comfort Call campaign). Check out all the great creative and the Rosey winners.

New Arby's Foundation Website


Arby's Foundation Website Design

Earlier this week we wrapped up the new and improved Arby's Foundation website. Manifesto has been working with the Arby's Foundation for the past few years to end childhood hunger in America. Currently, 1 in 5 children in America are food insecure, and together, the Arby's Foundation and Manifesto are working to make that number zero.

The new Arby's Foundation website has been revamped and features a responsive and easier to navigate design. The new website has elements of the Hungry for Happiness mobile tour microsite that we built for Arby's as well. The Hungry for Happiness tour just wrapped up it's second year and has visited 45 cities, helping 11,000 kids along the way. We've loved being a part of this project and hope to continue the great work at ending childhood hunger in the years to come.

Watch our wrap up of the Hungry for Happiness tour and visit the Arby's Foundation Website!

Hungry for Happiness featured in Event Marketer

Arby’s Serves Up Second ‘Hungry for Happiness’ Tour

IMG_6699The Arby’s Foundation has beefed up its Hungry for Happiness mobile tour, which is designed to increase enrollment in summer meal programs for needy children and raise awareness of childhood hunger. Now in its second year, the tour has doubled the number of cities it will visit and has added a social component. And, while last year’s effort was funded solely by the Foundation, this year the entire Arby’s organization, including franchisees, is supporting the campaign. READ MORE




Arby’s Foundation Serves Up Second Helping Of Fun In The Name of Childhood Hunger

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Now in its second year, the Arby’s Foundation’s Hungry for Happiness campaign recently hit the road on a 30-city tour, more than doubling in size from last year’s 14-city tour. Designed as a summer platform to help provide food accessibility information to the families that would typically go hungry each summer.  Last year’s tour connected 24,000 children to summer meal programs and donated $100,000 to community organizations in the 14 cities it visited.

This year’s tour included a stop in Manifesto’s hometown of Milwaukee, where the Manifesto team had a chance to get in on the fun. Kids enjoyed a day of activities including hula-hoop contests, tug of war, bean bag toss and other family-friendly games, along with a nutritious Arby’s Kids’ meal. We were thrilled to have Arby’s Foundation Executive Director Kate Atwood in attendance at the Milwaukee event, a city where 50% of school aged children rely on federal food assistance during the school year, but only 13.9% of those children have summer time assistance.

The Hungry for Happiness campaign recently helped Arby’s secure the prestigious National Restaurant Association “Restaurant Neighbor” award. We look forward to watching the tour bring smiles, nutrition and information to communities around the nation. Congratulations to Arby’s and Kate Atwood for initiating such an empowering movement towards ending hunger.


Manifesto Supports Launch of Arby’s Foundation Hungry For Happiness™ Campaign

Today Manifesto announced the kickoff of the 2013 Arby’s Foundation Hungry for Happiness tour. Featuring stops in 30 cities, the mobile tour will raise awareness for childhood hunger in America and help connect families to free summer meal programs for children in each location. Summer continues to be a vulnerable time for those who rely on federal school breakfast and lunch programs during the school year.  During summer, free programs are available to kids and teens age 18 and under at thousands of summer meal sites across the country. Sites are registered with USDA and are held at safe local places such as schools, churches and community centers.

The brainchild of Arby's Foundation Executive Director, Kate Atwood, and her collaboration with Manifesto, the Hungry for Happiness campaign recently helped Arby’s secure the prestigious National Restaurant Association “Restaurant Neighbor” award. Now in its second year, the tour and campaign were designed to be a platform to help Arby's and the Arby’s Foundation leverage their continued efforts in corporate philanthropy.

Manifesto began developing the first iteration of the campaign in late 2011, which launched in June of 2012.  Since that time, the tour has connected 24,000 children to summer meal programs and has given $100,000 to local community organizations in 14 cities.  In each market, the tour will visit a summer meal site and provide Arby’s® Kids Meals to children participating in the summer meals program, host a benefit night at a local Arby’s restaurant, and provide fun summer activities such as hula-hoop contests, tug of war, bean bag toss and other family-friendly games to get kids moving. In 2013, the tour will more than double its impact by visiting 30 cities.

Atwood is scheduled to attend the Milwaukee Hungry for Happiness events on June 19 and 20th. For more information, and to track the tour, visit http://arbysfoundation.org/mobiletour/.


Hungry for Happiness Tour Featured in Event Marketer

Manifesto was thrilled recently to learn that Event Marketer magazine featured our Hungry for Happiness tour, created for The Arby's Foundation, in their online publication. A publication with both print and web editions, Event Marketer serves marketing professionals who provide their brand clients with consumer engagement event planning. Read the full story here.


Client Tour Goes On The Road!

Arbys H4H Case Study 4 This morning in Thomasville, Georgia, Manifesto co-founders Tim and Dave Dyer joined Arby's Restaurants President Hala Moddelmog, Arby's Foundation Director Kate Atwood and their staff at the Center of Hope to launch the Hungry For Happiness mobile tour. The tour, which Manifesto began developing in late 2011, includes family activities and games that will crisscross the nation this summer raising awareness for No Kid Hungry, an initiative committed to ending childhood hunger in America by 2015. The tour also celebrates Arby's Restaurants' new healthier kids' meals.