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The Manifesto blog is full of insights, inspiration, and perspectives from the employees of Manifesto.

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THE TIN MAN'S HEART: BRAND LOVE IN 2019

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THE TIN MAN'S HEART: BRAND LOVE IN 2019

As our Manifesto proudly declares, “We Believe In the Tin Man’s Heart. Soulless brands are only meaningful when giving a fleshy, beating heart.”

Today, millions of heart shaped candies, cards, balloons and chocolate boxes are being doled out generously between starry-eyed lovers. In a day long-lauded for ceremonial gift giving, our hearts and minds are focused on LOVE... Brand Love. So it begs the question: Why should people love your brand if your brand doesn’t love the world?

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2018 GIFT GUIDE - NASHVILLE

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2018 GIFT GUIDE - NASHVILLE

“When you are an actor, you go to Hollywood. When you are a musician, you go to Nashville.” - Richie Sambora

Once a year we hand select a series of purpose-led brands and products to feature in our Guide to Intentional Gifting. It’s our honor to steward their stories and give you a peek into the entrepreneurial—and often deeply human—spirit that gives them rise. If you seek to give gifts that mean a little more, look no further.

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Arby’s Foundation Serves Up Second Helping Of Fun In The Name of Childhood Hunger

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Now in its second year, the Arby’s Foundation’s Hungry for Happiness campaign recently hit the road on a 30-city tour, more than doubling in size from last year’s 14-city tour. Designed as a summer platform to help provide food accessibility information to the families that would typically go hungry each summer.  Last year’s tour connected 24,000 children to summer meal programs and donated $100,000 to community organizations in the 14 cities it visited.

This year’s tour included a stop in Manifesto’s hometown of Milwaukee, where the Manifesto team had a chance to get in on the fun. Kids enjoyed a day of activities including hula-hoop contests, tug of war, bean bag toss and other family-friendly games, along with a nutritious Arby’s Kids’ meal. We were thrilled to have Arby’s Foundation Executive Director Kate Atwood in attendance at the Milwaukee event, a city where 50% of school aged children rely on federal food assistance during the school year, but only 13.9% of those children have summer time assistance.

The Hungry for Happiness campaign recently helped Arby’s secure the prestigious National Restaurant Association “Restaurant Neighbor” award. We look forward to watching the tour bring smiles, nutrition and information to communities around the nation. Congratulations to Arby’s and Kate Atwood for initiating such an empowering movement towards ending hunger.

 

Tech4Change: A 54-Hour Marathon For Global Good

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Last weekend, Manifesto had the unique opportunity to work with Tech4Change, a 54-hour marathon weekend put on by MercyCorps and Startup Weekend to help develop solutions to problems facing the world. Over 70 entrepreneurs attended the event to work on their startup and create a company that helps facilitate a better world.

Manifesto was a platinum sponsor for the event and awarded the winner with a Brand Declaration prize package valued at $5,000. After 54 hours of collaboration, inspiration and innovation, EcoValuate walked away with the top spot and will work with Manifesto to create a stronger sense of brand identity and strategy. Joanna Malaczynski came up with the idea for EcoValuate as a way to pull information from different databases and analyze the safety of chemicals.

Manifesto Chief Strategist, Dave Dyer, emceed the event and Manifesto worked hand in hand with MercyCorps to transform their headquarters into a space inspired by Startup Weekend, yet true to the MercyCorps brand and mission. By the end of the event, several startups received funding, and others had developed a plan to help get off the ground. Though the pilot event, Tech4Change was a great event for Manifesto — and our Portland office enjoyed joining forces with some of the greatest minds at the forefront of innovation and social change.

 

STORY Chicago

[imagebrowser id=8] At the crux of the creativity is storytelling itself. Few things can awaken and inspire the creative class more than an experience steeped in narrative storytelling and art. This collision of people, place and passion spurs a desire to create at the very root of inspiration itself. Enter STORY; a 2-day creative summit that draws 1000 artists, filmmakers, writers, photographers, designers, and marketers to the heart of Chicago. This year’s theme, “A Sense of Place”, will feature a robust speaker series including Nike's Howard Licther, Creative Director of the Decade, Alex Bogusky and Scott Harrison, cultural disruptor and Founder of Charity: Water.

As if we could be left out of the fun, Manifesto has spent the last 6 months working with STORY's creator Ben Arment to help socialize, develop sponsorship materials, and curate key brand partners and attendees for the event. And we’re proud to say that even now, STORY enthusiasts have begun the countdown to September 18-20th — setting their travel sites on the windy city as they look forward to a weekend of pure inspiration. Find out more and join us by checking out the website.