The goal of any advertising campaign is to earn a special place in the hearts and minds of the public. This is how we earn market share, after all. “Mindshare” is that top of mind recall that puts your brand on top when someone finds themselves in want/need of your product or service. It’s the only way to build brand equity. But what is it that makes a brand truly memorable?
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[imagebrowser id=8] At the crux of the creativity is storytelling itself. Few things can awaken and inspire the creative class more than an experience steeped in narrative storytelling and art. This collision of people, place and passion spurs a desire to create at the very root of inspiration itself. Enter STORY; a 2-day creative summit that draws 1000 artists, filmmakers, writers, photographers, designers, and marketers to the heart of Chicago. This year’s theme, “A Sense of Place”, will feature a robust speaker series including Nike's Howard Licther, Creative Director of the Decade, Alex Bogusky and Scott Harrison, cultural disruptor and Founder of Charity: Water.
As if we could be left out of the fun, Manifesto has spent the last 6 months working with STORY's creator Ben Arment to help socialize, develop sponsorship materials, and curate key brand partners and attendees for the event. And we’re proud to say that even now, STORY enthusiasts have begun the countdown to September 18-20th — setting their travel sites on the windy city as they look forward to a weekend of pure inspiration. Find out more and join us by checking out the website.