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The Manifesto blog is full of insights, inspiration, and perspectives from the employees of Manifesto.

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THE TIN MAN'S HEART: BRAND LOVE IN 2019

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THE TIN MAN'S HEART: BRAND LOVE IN 2019

As our Manifesto proudly declares, “We Believe In the Tin Man’s Heart. Soulless brands are only meaningful when giving a fleshy, beating heart.”

Today, millions of heart shaped candies, cards, balloons and chocolate boxes are being doled out generously between starry-eyed lovers. In a day long-lauded for ceremonial gift giving, our hearts and minds are focused on LOVE... Brand Love. So it begs the question: Why should people love your brand if your brand doesn’t love the world?

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