In a digitally dominated age, you’ve got to truly go back to your roots to find yourself — in this case quite literally. This past weekend, 500 social tastemakers including artists, designers, entrepreneurs, and brand marketers descended on Camp Navarro seeking respite from the world and a unique opportunity to blend culture, brands, and experience in a potent cocktail mixed among the towering Redwoods of Northern California. READ MORE...
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I believe in the power of brand. This shouldn’t be surprising as I’ve spent most of my adult life working in and around branding and communications, but I’m not talking about impactful logos and good ads here. Brands are more than that. Brands aren’t just a clever arrangement of symbols and words used to connect with an audience. Brands communicate the personality of a business internally and externally. Brands are the manifestation of an organization’s purpose, intention, and values. They tell the story of who you are, where you’ve been, and where you’re going. For these stories to be impactful, they must be authentic. Not only must they be authentic, they must conjure up something authentic within us, the viewer, as well.
Mercy Corps and Startup Weekend have partnered to create a first-of-its kind event focused on solving some of the world’s toughest problems through technology and entrepreneurship, measured by solutions formulated from the boldest of ideas.
Tech4Change will serve as a platform to encourage new ways to think about entrepreneurship in challenging environments around the globe. The 54-hour marathon event will be focused on developing tech tools for the greater good and creating viable social enterprises that can scale to address global needs
As part of the initiative, MercyCorps engaged Manifesto to build the brand identity and sales materials. Inspired by similar initiatives in the tech space, Manifesto created an identity that merged the essential elements of MercyCorps with the scrappy, fun and innovation-focused look and feel of Startup Weekend.
"We're thrilled to collaborate with a global organization poised at the intersection innovation, cause and commerce," said Manifesto Chief Strategist, Dave Dyer. "Our work with MercyCorps to help build this powerful platform perfectly aligns with our core beliefs: to use technology and ideas for the good of our world."
This past week, Tim & Dave Dyer, co-founder twin brothers sat down with The Milwaukee Biz Times to discuss their focus on brand actualization. Covering topics like industry trends, social entrepreneurship and the challenges Manifesto will face in the coming days and years, Dave spent some time detailing the pressing issues of the industry: