The Manifesto blog is full of insights, inspiration, and perspectives from the employees of Manifesto.

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brand identity

Tech4Change Brand Actualized!

Tech4Change_Logo_2-1024x479 Mercy Corps and Startup Weekend have partnered to create a first-of-its kind event focused on solving some of the world’s toughest problems through technology and entrepreneurship, measured by solutions formulated from the boldest of ideas.

Tech4Change will serve as a platform to encourage new ways to think about entrepreneurship in challenging environments around the globe. The 54-hour marathon event will be focused on developing tech tools for the greater good and creating viable social enterprises that can scale to address global needs

As part of the initiative, MercyCorps engaged Manifesto to build the brand identity and sales materials. Inspired by similar initiatives in the tech space, Manifesto created an identity that merged the essential elements of MercyCorps with the scrappy, fun and innovation-focused look and feel of Startup Weekend.

"We're thrilled to collaborate with a global organization poised at the intersection innovation, cause and commerce," said Manifesto Chief Strategist, Dave Dyer. "Our work with MercyCorps to help build this powerful platform perfectly aligns with our core beliefs: to use technology and ideas for the good of our world."

Register for Tech4Change



Manifesto Works With Intersect to Brand New Innovation Platform

Intersect People & Ideas CollideMilwaukee's culture of innovation continues to spread and with it, incurable passion and curiosity. That's why Manifesto is proud to partner with Intersect, a one day conference designed to equip leading industry professionals with the tools to unleash risk within their walls. On March 7, over 100 CEOs, CMOs, and executive management from across the Midwest will converge at Milwaukee's Harley Davidson Museum for the first ever Intersect Event. Founded and Chaired by Lands' End CMO Karen Hung, the event will feature a robust lineup of industry leaders such as Stephen Ligouri, Executive Director of GE; Barry Calpino, VP of Kraft; Michael Warsaw, VP Innovation and Design of Johnson Controls and Julia Taylor, President of Greater Milwaukee Committee. In between each speaker the event host, Nate Young, will encourage active dialogue and sharing of best practices. As part of the partnership, Manifesto worked to develop the event's identity, even creating its name in reference to the collision of people and ideas that will soon occur between industry leaders. As an agency and as a team, Manifesto is thrilled to partner with Intersect and deepen our relationship with innovators who are helping to shape the face of business and culture in America — and around the globe. Hosts & Speakers:

Nate Young, Host – President, Founder at NewNorth Center Karen Hung, Host – Founder, Chair at Intersect Stephen Ligouri – Executive Director, Global Innovation and New Models, General Electric Barry Calpino – Vice President, Breakthrough Innovation, Kraft Food Group Michael Warsaw – Vice President, Innovation and Design, Johnson Controls Carliss Baldwin – Professor of Business Administration, Harvard Business School Aric Cheston - Executive Creative Director, Frog Design

Presented by - The Greater Milwaukee Committee, the Harvard Business School Club of Wisconsin, the Metropolitan Milwaukee Association of Commerce, GE Healthcare, and Foley & Lardner LLP. Event partners include The Schick Group, Manifesto & Brannigan Communications.

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