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The Manifesto blog is full of insights, inspiration, and perspectives from the employees of Manifesto.

Viewing entries tagged
brand vision

THE ACTUALIZED BRAND

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THE ACTUALIZED BRAND

I believe in the power of brand. This shouldn’t be surprising as I’ve spent most of my adult life working in and around branding and communications, but I’m not talking about impactful logos and good ads here. Brands are more than that. Brands aren’t just a clever arrangement of  symbols and words used to connect with an audience. Brands communicate the personality of a business internally and externally. Brands are the manifestation of an organization’s purpose, intention, and values. They tell the story of who you are, where you’ve been, and where you’re going. For these stories to be impactful, they must be authentic. Not only must they be authentic, they must conjure up something authentic within us, the viewer, as well.

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Concept to Reality - Our Approach To Visual Mapping & Idea Generation

Concept to Reality_9_x900Concept to Reality_7_x900It all starts with the idea, developed over time into a budding reality...if it gets that far. Through storyboarding, visual mapping and time-tested ideation techniques, our greatest value is providing clients with vision — articulated in ways they can actually see. Through half-day strategy sessions we map out brand direction and generate powerful ideas that unlock the brand's vision.