On August 1st, 2017, with the help of Manifesto visionaries and treat-enthusiasts, UW-Madison began their two-month journey scooping and serving free Babcock ice cream to WI citizens at local county events in a renovated, 1957 vehicle. With a tour schedule consisting of farmer’s markets, outdoor concerts, and student send-offs all across the state, the University aimed to extend its gratitude to every corner of Wisconsin. Because what’s more essential on a hot summer’s day than a cold scoop of ice cream from a restored, vintage ice cream truck? READ MORE...
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After recently spending 17 days taking in the sights and sounds of Morocco – from the far southern stretches of the Sahara Desert to the busy twisting streets of the Medina in Marrakech – I’m reminded of the world we are rapidly transitioning into and what it means for the future. Specifically, as it relates to building a sustainable economy, not driven by commerce but, rather, by rich experiences... READ MORE
On Wednesday night May 4th at the Annual Experiential Marketing Ex Awards Gala, Purpose-Led Brand Experience Agency, Manifesto, was awarded a 2016 Ex Award for “Best Mobile Marketing Tour” from Event Marketer. The agency was awarded on behalf of the Intel “Inside-Out Experience”, a global mobile marketing tour launched simultaneously on three continents that traveled to 12 countries and 28 sites around the world.
[imagebrowser id=15] The RSNA (Radiological Society of North America) 2013 conference kicked off last week in Chicago, the largest conference of its kind in the world. Part conference part convention, GE Healthcare was in attendance showing off the best and brightest new technology within GE Healthcare. With hundreds of GE employees from around the world coming to the conference, GE challenged Manifesto with concepting, creating and producing an internal vision-setting event. An event to engage, ignite, and deliver a wholistic perspective on why GE will continue to lead innovation in healthcare for years to come.
Manifesto turned the would be 90-minute PowerPoint marathon to an experiential theater in the round experience called Vision360. The event featured GE Healthcare verticals including powerful storytelling from Tom Gentile, CEO of GE Helathcare Systems and Bob Schwartz, head of GE Healthcare Global Design. Ben Arment, Founder and Curator of STORY emceed the event and seamlessly transitioned the audience between presenters and compelling content. The event included stunning sizzle videos, rousing intros and music, and powerful presentations that delivered on the Vision360 ethos.
Arby’s Serves Up Second ‘Hungry for Happiness’ Tour
The Arby’s Foundation has beefed up its Hungry for Happiness mobile tour, which is designed to increase enrollment in summer meal programs for needy children and raise awareness of childhood hunger. Now in its second year, the tour has doubled the number of cities it will visit and has added a social component. And, while last year’s effort was funded solely by the Foundation, this year the entire Arby’s organization, including franchisees, is supporting the campaign. READ MORE
In partnership with University of Miami's Rosenstiel School of Marine and Atmospheric Science and National Geographic, Manifesto is helping to actualize a long-awaited educational outreach program called "Exploration Science." Enrolling everyday citizens on scientific missions around the globe, the program will serve as a frontline mechanism for research and community outreach. Through the program groups, individuals and partner entities are enabled to join University researchers for experiential science excursions as well as virtual expeditions. Developing the look, feel and focus of the program, Manifesto is working with University professor and National Geographic Explorer of the Year, Kenny Broad as well as Rose Mann, Assistant Dean of Advancement. Expeditions willl include shark tagging, cave diving, hurricane hunting and deep ocean exploration among others.