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The Manifesto blog is full of insights, inspiration, and perspectives from the employees of Manifesto.

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marketing

RALLY CRY--WINNING THE HEARTS AND MINDS OF YOUR CUSTOMERS, YOUR EMPLOYEES AND THE WORLD

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RALLY CRY--WINNING THE HEARTS AND MINDS OF YOUR CUSTOMERS, YOUR EMPLOYEES AND THE WORLD

There’s a moment in every hero’s journey that you know is coming. Two armies meet on a field of battle. One, a ragtag bunch and the other, an overwhelming force ready to crush the rebellion. This could be Star Wars, this could be Braveheart and this could be you.

Each scenario is slightly different but strikingly similar. It’s a singular moment that creates the turning of the tide. And everyone knows it.

The world’s most established brands face a grave challenge. They are being toppled faster and with more ferocity than in decades before... READ MORE

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THE AGE OF EXPERIENCE VS. CONSUMPTION ECONOMY

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THE AGE OF EXPERIENCE VS. CONSUMPTION ECONOMY

After recently spending 17 days taking in the sights and sounds of Morocco – from the far southern stretches of the Sahara Desert to the busy twisting streets of the Medina in Marrakech – I’m reminded of the world we are rapidly transitioning into and what it means for the future. Specifically, as it relates to building a sustainable economy, not driven by commerce but, rather, by rich experiences... READ MORE

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What Savvy Brand Marketers Can Learn From Freelance on Fiverr

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What Savvy Brand Marketers Can Learn From Freelance on Fiverr

We’ve all seen the commoditization of the advertising and marketing industry. Smaller, hungrier shops chip away at the big dogs and entire agency teams are moving inside brands as in-house teams. Massive consulting firms are signing multi-million dollar innovation deals with global companies and advertising agencies are making swift moves to become hyper-digital, hyper-experiential and more focused on upstream product development work instead of campaign deployment.

At the most cost-effective end of the industry, nimble tools like 99 Designs and Fiverr are offering all kinds of things for as little as $5 to $300 including the development of your logo. In the spirit of curiosity, I dug in to Fiverr to understand how an independent freelancer working from just about anywhere can produce a logo for a brand or company at a fraction of the cost. And what I found blew my mind. Below are four observations from my experience with Fiverr that will inevitably impact our process and the way we build brands — and likely, the way you do too.

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IN PURSUIT OF BRAND ACTUALIZATION

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IN PURSUIT OF BRAND ACTUALIZATION

My relationship with my job? It’s complicated. Well, here, let me try it out on you. “What do you do?” you ask. “I’m a storyteller.” (CRINGE) “I help create “brand experiences.” (CRINGE) “I’m a brand strategist.” (CRINGE) “I’m an ad guy.” (CRINGE) You get the idea. 

Any one of my go-to answers is met with varying degrees of confusion, pity, or even disdain. I am part of an industry that while continuing to evolve is still often viewed as the “people who sell stuff you don’t need to people who can’t afford it.” And I can’t really blame people for their views on the subject.

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MANIFESTO WINS 2016 EX AWARD FOR INTEL INSIDE-OUT EXPERIENCE

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MANIFESTO WINS 2016 EX AWARD FOR INTEL INSIDE-OUT EXPERIENCE

On Wednesday night May 4th at the Annual Experiential Marketing Ex Awards Gala, Purpose-Led Brand Experience Agency, Manifesto, was awarded a 2016 Ex Award for “Best Mobile Marketing Tour” from Event Marketer. The agency was awarded on behalf of the Intel “Inside-Out Experience”, a global mobile marketing tour launched simultaneously on three continents that traveled to 12 countries and 28 sites around the world.

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STORY Chicago

[imagebrowser id=8] At the crux of the creativity is storytelling itself. Few things can awaken and inspire the creative class more than an experience steeped in narrative storytelling and art. This collision of people, place and passion spurs a desire to create at the very root of inspiration itself. Enter STORY; a 2-day creative summit that draws 1000 artists, filmmakers, writers, photographers, designers, and marketers to the heart of Chicago. This year’s theme, “A Sense of Place”, will feature a robust speaker series including Nike's Howard Licther, Creative Director of the Decade, Alex Bogusky and Scott Harrison, cultural disruptor and Founder of Charity: Water.

As if we could be left out of the fun, Manifesto has spent the last 6 months working with STORY's creator Ben Arment to help socialize, develop sponsorship materials, and curate key brand partners and attendees for the event. And we’re proud to say that even now, STORY enthusiasts have begun the countdown to September 18-20th — setting their travel sites on the windy city as they look forward to a weekend of pure inspiration. Find out more and join us by checking out the website.