There’s a moment in every hero’s journey that you know is coming. Two armies meet on a field of battle. One, a ragtag bunch and the other, an overwhelming force ready to crush the rebellion. This could be Star Wars, this could be Braveheart and this could be you.
Each scenario is slightly different but strikingly similar. It’s a singular moment that creates the turning of the tide. And everyone knows it.
The world’s most established brands face a grave challenge. They are being toppled faster and with more ferocity than in decades before... READ MORE
After recently spending 17 days taking in the sights and sounds of Morocco – from the far southern stretches of the Sahara Desert to the busy twisting streets of the Medina in Marrakech – I’m reminded of the world we are rapidly transitioning into and what it means for the future. Specifically, as it relates to building a sustainable economy, not driven by commerce but, rather, by rich experiences... READ MORE
We’ve all seen the commoditization of the advertising and marketing industry. Smaller, hungrier shops chip away at the big dogs and entire agency teams are moving inside brands as in-house teams. Massive consulting firms are signing multi-million dollar innovation deals with global companies and advertising agencies are making swift moves to become hyper-digital, hyper-experiential and more focused on upstream product development work instead of campaign deployment.
At the most cost-effective end of the industry, nimble tools like 99 Designs and Fiverr are offering all kinds of things for as little as $5 to $300 including the development of your logo. In the spirit of curiosity, I dug in to Fiverr to understand how an independent freelancer working from just about anywhere can produce a logo for a brand or company at a fraction of the cost. And what I found blew my mind. Below are four observations from my experience with Fiverr that will inevitably impact our process and the way we build brands — and likely, the way you do too.
My relationship with my job? It’s complicated. Well, here, let me try it out on you. “What do you do?” you ask. “I’m a storyteller.” (CRINGE) “I help create “brand experiences.” (CRINGE) “I’m a brand strategist.” (CRINGE) “I’m an ad guy.” (CRINGE) You get the idea.
Any one of my go-to answers is met with varying degrees of confusion, pity, or even disdain. I am part of an industry that while continuing to evolve is still often viewed as the “people who sell stuff you don’t need to people who can’t afford it.” And I can’t really blame people for their views on the subject.
On Wednesday night May 4th at the Annual Experiential Marketing Ex Awards Gala, Purpose-Led Brand Experience Agency, Manifesto, was awarded a 2016 Ex Award for “Best Mobile Marketing Tour” from Event Marketer. The agency was awarded on behalf of the Intel “Inside-Out Experience”, a global mobile marketing tour launched simultaneously on three continents that traveled to 12 countries and 28 sites around the world.