On Wednesday night May 4th at the Annual Experiential Marketing Ex Awards Gala, Purpose-Led Brand Experience Agency, Manifesto, was awarded a 2016 Ex Award for “Best Mobile Marketing Tour” from Event Marketer. The agency was awarded on behalf of the Intel “Inside-Out Experience”, a global mobile marketing tour launched simultaneously on three continents that traveled to 12 countries and 28 sites around the world.
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Earlier this week we wrapped up the new and improved Arby's Foundation website. Manifesto has been working with the Arby's Foundation for the past few years to end childhood hunger in America. Currently, 1 in 5 children in America are food insecure, and together, the Arby's Foundation and Manifesto are working to make that number zero.
The new Arby's Foundation website has been revamped and features a responsive and easier to navigate design. The new website has elements of the Hungry for Happiness mobile tour microsite that we built for Arby's as well. The Hungry for Happiness tour just wrapped up it's second year and has visited 45 cities, helping 11,000 kids along the way. We've loved being a part of this project and hope to continue the great work at ending childhood hunger in the years to come.
May 31, 2012
This morning in Thomasville, Georgia, Manifesto co-founders Tim and Dave Dyer joined Arby's Restaurants President Hala Moddelmog, Arby's Foundation Director Kate Atwood and their staff at the Center of Hope to launch the Hungry For Happiness mobile tour. The tour, which Manifesto began developing in late 2011, includes family activities and games that will crisscross the nation this summer raising awareness for No Kid Hungry, an initiative committed to ending childhood hunger in America by 2015. The tour also celebrates Arby's Restaurants' new healthier kids' meals.