As a geographical landmass, Africa accounts for 1/5 of planet Earth. And though it is often forgotten, First/Fifth refers to the focus on the future potential of this continent, its people and its economics. Conceived by Mama Hope, a nonprofit focused on sustainable, global resource development, First/Fifth engages professionals through training and advocacy to facilitate scalable world impact. But First/Fifth faced a challenge: to tell their complete story in a visually compelling way that would garner the attention of entrepreneurs, investors and mover/shakers who would help extend the legacy through their involvement. Leveraging their vivid lifestyle photography, powerful stats and organized information, we armed Mama Hope with a new tool they needed to market their brand to Generation Y.