[imagebrowser id=15] The RSNA (Radiological Society of North America) 2013 conference kicked off last week in Chicago, the largest conference of its kind in the world. Part conference part convention, GE Healthcare was in attendance showing off the best and brightest new technology within GE Healthcare. With hundreds of GE employees from around the world coming to the conference, GE challenged Manifesto with concepting, creating and producing an internal vision-setting event. An event to engage, ignite, and deliver a wholistic perspective on why GE will continue to lead innovation in healthcare for years to come.
Manifesto turned the would be 90-minute PowerPoint marathon to an experiential theater in the round experience called Vision360. The event featured GE Healthcare verticals including powerful storytelling from Tom Gentile, CEO of GE Helathcare Systems and Bob Schwartz, head of GE Healthcare Global Design. Ben Arment, Founder and Curator of STORY emceed the event and seamlessly transitioned the audience between presenters and compelling content. The event included stunning sizzle videos, rousing intros and music, and powerful presentations that delivered on the Vision360 ethos.