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Blog


The Manifesto blog is full of insights, inspiration, and perspectives from the employees of Manifesto.

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GE HEALTHCARE AND MANIFESTO IMAGINE GE 2030

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GE HEALTHCARE AND MANIFESTO IMAGINE GE 2030

In 1962, Joseph Barbera and William Hanna dreamed up what life might be like in 2062. Their vision, with flying cars, talking dogs, holograms and robot maids, became The Jetsons. As we enter 2019 we may not have flying cars, but the world of technology expands farther and wider than any of us could have imagined. In no sector is this more true than in healthcare, particularly with the visionaries at GE Healthcare making these once dreams, a reality.

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THE BIG WAIT

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THE BIG WAIT

There’s a tough truth facing kids across America.

When’s the last time you waited in a line 30,000 people deep? Every day, there are 30,000 kids across America who wait in an invisible, but very real line. What are they waiting for? A Big Brother or Big Sister. 30,000 mentor roles waiting to be filled and 30,000 kids who can’t wait to meet them.

But what if that line was made real?

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SHOWING THE HUMAN HAND BEHIND GE HEALTHCARE

In today's world, healthcare feels anything but human. When you think of a hospital procedure, it often conjures images of tubes, wires and alarming sounds, sterile environments and machines that look anything but friendly. It's easy to lose touch with the humanity of healthcare. Which is where GE Global Design comes in. One of the oldest centers of excellence within GE Healthcare, Global Design has touched hundreds of GE Healthcare products. It exists for one purpose alone: to humanize healthcare and remind patients, doctors and those touched by some of the most traumatizing experiences they will ever face — there's a human behind everything GE creates. To tell this story to GE and the world, Global Design hired us.

The Goddess of Light for Hunter Douglas' Pirouette®

Lifestyle Content Video for Hunter Douglas

 

Hunter Douglas' luxury lifestyle brand Pirouette® recently engaged Manifesto to create an innovative approach to showcase their product at their annual national sales meeting. Pirouette® needed to articulate their new consumer demographic to help dealers and retail channels better understand their customers life and purchase decisions.

Armed with demographic research, Manifesto created the Pirouette® consumer coined the "Goddess of Light" and brought her to life through an emotive storytelling video. Highlighting every aspect of her life and showcasing her ability to control light beautifully, the video allowed sales reps and dealers to better understand the target consumer and how Pirouette® perfectly compliments her life.

Giving Back Is Moving Forward - Arby's Hungry For Happiness

May 31, 2012

This morning in Thomasville, Georgia, Manifesto co-founders Tim and Dave Dyer joined Arby's Restaurants President Hala Moddelmog, Arby's Foundation Director Kate Atwood and their staff at the Center of Hope to launch the Hungry For Happiness mobile tour. The tour, which Manifesto began developing in late 2011, includes family activities and games that will crisscross the nation this summer raising awareness for No Kid Hungry, an initiative committed to ending childhood hunger in America by 2015. The tour also celebrates Arby's Restaurants' new healthier kids' meals.

Turning the World Into a Virtual Game Board

Kids spend way too long with their faces plunged into digital devices. But the digital world of connectivity isn't going away anytime soon. Enter Proxy, a social networking ecosystem for kids that turns the world into a virtual game board. Using pocket-sized figurines that connect wirelessly to other toys, they'll allow kids to collect friends and points in the real world and turn them into social capital for the digital realm. Proxy People, currently developing the prototype is expected to seek investment in the later half of 2013.