The Manifesto blog is full of insights, inspiration, and perspectives from the employees of Manifesto.

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Case Studies

Arby’s Foundation Serves Up Second Helping Of Fun In The Name of Childhood Hunger

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Now in its second year, the Arby’s Foundation’s Hungry for Happiness campaign recently hit the road on a 30-city tour, more than doubling in size from last year’s 14-city tour. Designed as a summer platform to help provide food accessibility information to the families that would typically go hungry each summer.  Last year’s tour connected 24,000 children to summer meal programs and donated $100,000 to community organizations in the 14 cities it visited.

This year’s tour included a stop in Manifesto’s hometown of Milwaukee, where the Manifesto team had a chance to get in on the fun. Kids enjoyed a day of activities including hula-hoop contests, tug of war, bean bag toss and other family-friendly games, along with a nutritious Arby’s Kids’ meal. We were thrilled to have Arby’s Foundation Executive Director Kate Atwood in attendance at the Milwaukee event, a city where 50% of school aged children rely on federal food assistance during the school year, but only 13.9% of those children have summer time assistance.

The Hungry for Happiness campaign recently helped Arby’s secure the prestigious National Restaurant Association “Restaurant Neighbor” award. We look forward to watching the tour bring smiles, nutrition and information to communities around the nation. Congratulations to Arby’s and Kate Atwood for initiating such an empowering movement towards ending hunger.


STORY Chicago

[imagebrowser id=8] At the crux of the creativity is storytelling itself. Few things can awaken and inspire the creative class more than an experience steeped in narrative storytelling and art. This collision of people, place and passion spurs a desire to create at the very root of inspiration itself. Enter STORY; a 2-day creative summit that draws 1000 artists, filmmakers, writers, photographers, designers, and marketers to the heart of Chicago. This year’s theme, “A Sense of Place”, will feature a robust speaker series including Nike's Howard Licther, Creative Director of the Decade, Alex Bogusky and Scott Harrison, cultural disruptor and Founder of Charity: Water.

As if we could be left out of the fun, Manifesto has spent the last 6 months working with STORY's creator Ben Arment to help socialize, develop sponsorship materials, and curate key brand partners and attendees for the event. And we’re proud to say that even now, STORY enthusiasts have begun the countdown to September 18-20th — setting their travel sites on the windy city as they look forward to a weekend of pure inspiration. Find out more and join us by checking out the website.

Tech4Change Brand Actualized!

Tech4Change_Logo_2-1024x479 Mercy Corps and Startup Weekend have partnered to create a first-of-its kind event focused on solving some of the world’s toughest problems through technology and entrepreneurship, measured by solutions formulated from the boldest of ideas.

Tech4Change will serve as a platform to encourage new ways to think about entrepreneurship in challenging environments around the globe. The 54-hour marathon event will be focused on developing tech tools for the greater good and creating viable social enterprises that can scale to address global needs

As part of the initiative, MercyCorps engaged Manifesto to build the brand identity and sales materials. Inspired by similar initiatives in the tech space, Manifesto created an identity that merged the essential elements of MercyCorps with the scrappy, fun and innovation-focused look and feel of Startup Weekend.

"We're thrilled to collaborate with a global organization poised at the intersection innovation, cause and commerce," said Manifesto Chief Strategist, Dave Dyer. "Our work with MercyCorps to help build this powerful platform perfectly aligns with our core beliefs: to use technology and ideas for the good of our world."

Register for Tech4Change



The Human Habitat: 48 Hours to Create Exponential Impact

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On April 4, 12 amazing minds will descend upon Atlanta for a summit focused on helping to solve the global housing crisis. As a new approach to engaging generation Y, Habitat for Humanity, led by cultural maven Kevin Conroy Smith, has curated a collective of entrepreneurs, artists and innovators from around the country to focus one extended weekend on collectively helping to address affordable housing. Smith, who put together a growing board of connected twenty and thirty somethings, pulled in Dan Lack, Founder of MBM (Meeting of The Big Minds) to design an intimate experience that would forge friendships and idea sharing between these diverse minds.

As part of the initiative, Manifesto themed the event, "Unlock Your Mind For Humanity," issuing 12 distinct keys to each participant with an invite to bring their mind, body and a willing spirit. Together we'll build a house, experience the Habitat Global Village and learn about Habitat For Humanity's positive impact on families around the globe. Through the event series, Habitat will begin to develop a pipeline of advocacy and involvement, starting with the 12 attendees. A similar experience hosted by Summit Series in 2010 took Blake Mycoskie, founder of TOMS shoes on a curated shark tagging experience with University of Miami. The result? A signature TOMS Shark Shoe line that drove dollars to preserve shark habitats. In a recent post, Smith quoted Mother Theresa in regard to the endeavor. “I alone cannot change the world, but I can cast a stone across the waters to create many ripples.” Manifesto is proud to partner with Kevin Conroy Smith, MBM and Habitat For Humanity to affect change on a global scale.

Manifesto Works With Intersect to Brand New Innovation Platform

Intersect People & Ideas CollideMilwaukee's culture of innovation continues to spread and with it, incurable passion and curiosity. That's why Manifesto is proud to partner with Intersect, a one day conference designed to equip leading industry professionals with the tools to unleash risk within their walls. On March 7, over 100 CEOs, CMOs, and executive management from across the Midwest will converge at Milwaukee's Harley Davidson Museum for the first ever Intersect Event. Founded and Chaired by Lands' End CMO Karen Hung, the event will feature a robust lineup of industry leaders such as Stephen Ligouri, Executive Director of GE; Barry Calpino, VP of Kraft; Michael Warsaw, VP Innovation and Design of Johnson Controls and Julia Taylor, President of Greater Milwaukee Committee. In between each speaker the event host, Nate Young, will encourage active dialogue and sharing of best practices. As part of the partnership, Manifesto worked to develop the event's identity, even creating its name in reference to the collision of people and ideas that will soon occur between industry leaders. As an agency and as a team, Manifesto is thrilled to partner with Intersect and deepen our relationship with innovators who are helping to shape the face of business and culture in America — and around the globe. Hosts & Speakers:

Nate Young, Host – President, Founder at NewNorth Center Karen Hung, Host – Founder, Chair at Intersect Stephen Ligouri – Executive Director, Global Innovation and New Models, General Electric Barry Calpino – Vice President, Breakthrough Innovation, Kraft Food Group Michael Warsaw – Vice President, Innovation and Design, Johnson Controls Carliss Baldwin – Professor of Business Administration, Harvard Business School Aric Cheston - Executive Creative Director, Frog Design

Presented by - The Greater Milwaukee Committee, the Harvard Business School Club of Wisconsin, the Metropolitan Milwaukee Association of Commerce, GE Healthcare, and Foley & Lardner LLP. Event partners include The Schick Group, Manifesto & Brannigan Communications.

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Dhani Jones Helps Catapult Adobe CS6 Launch

Dhani Jones Helps Catapult Adobe CS6 Launch

Adobe CS6 Launch Blog Post Getting millions of college students to download Adobe's new suite on the cloud is no small task. Adobe has already tackled the world of design students. But a massive market of project-oriented college students awaited. "Cultural influencers are the key to accessing generation Y," said Manifesto Chief Storyteller Tim Dyer. "Dhani Jones was a perfect fit because he has reinvented his personal brand over and over." A former NFL player, Dhani Jones has quickly become known as a master of his own brand. From playing a role with Nissan's GT Academy to his exclusive men's bowtie line, he's made style accessible. As one of the celebrity judges of the Adobe "Wear Your Heart on Your Tee" promotion, he is one of three judges who will choose the most compelling t-shirt design submitted by students from around the globe. The promotion, designed to drive students to download and try Adobe CS6 was featured across social media platforms and partner website: Cafe Press. Developed on behalf of an agency partner and their client, the promotion came to a close in October 2012.

On-Boarding Investors Through Visual Storytelling

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An Entrepreneur's Dream — Camp David of The West

Summit Series, coined the "Davos" of generation Y draws together the world's doers and dreamers into focused lifestyle and networking events. Manifesto has worked hand in hand with Summit Series to create powerful storytelling tools to on-board potential investors and event attendees ranging from Richard Branson to Blake Mycoskie of Toms shoes. Their most recent adventure: create a mountain destination that plays host to hundreds of entrepreneurs each weekend while they build a sustainable mountain community focused on innovation. Our work with Summit Series has helped on-board $5 mm of investors so far through the power of visual storytelling.

Innovation Week Milwaukee

[nggallery id=2] MiKE (Innovation in Milwaukee) presents Milwaukee Innovation Week, an exhibition of the region’s talent and robust contributions to the local economy in the areas of design, innovation and technology. Working hand in hand with MiKE and the movers and shakers of Milwaukee, Manifesto helped host a series of events focused on making Milwaukee an innovation hub. Hosting our very own event Mingle of The Minds, Manifesto curated 50 innovators from around the country and the globe to discuss global issues. Sponsor/partners included Discovery World, The UN Foundation, Bartolotta's Restaurants, The Greater Milwaukee Committee and MiKE.