Brand Strategist


Strategist/Sr. Strategist

COMPANY

Manifesto is a new kind of agency—one that blends cause with commerce and raises the social consciousness of the brands we work with. Our desire is to work with the most talented and courageous people and partner with the most ambitious brands in the world. Brands that are bold and optimistic, that have an appetite for disruption and want to challenge the status quo. Manifesto was born out of the belief that every brand can be a catalyst for good. Because of this, we can say Manifesto is a brand declaration agency.

Our work spans the spectrum of brand and marketing, from brand strategy to advertising campaigns in traditional and non-traditional media.  We have offices in Portland, Oregon and Milwaukee, Wisconsin.

Our Values

At Manifesto, our values are critical to the way we work. It’s what we seek out in our team and the co-conspirators that want to join us in this journey. As an agency we are:

  • Passionate

  • Positive

  • Honest

  • Resourceful

  • Servant-hearted

  • Humble

  • Ambitious

  • Courageous

Description

Manifesto is seeking a driven, passionate, and curious Strategist/Sr. Strategist who thrives on uncovering human insights that inform our creative approach. This role will support multiple teams across the agency to lead discovery and research, key stakeholder interviews and focus groups, and client immersion sessions. We follow a proprietary 6-step process that guides our work and this role will champion and lead the first 4-steps of our process including Investigation, Articulation, Ideation and Conceptualization.

The Strategist/Sr. Strategist will be responsible for insights, development of KPIs and success metrics, research, audience segmentation and persona work, brand messaging and framework development, and the development of clear, articulate creative briefs that will inform our creative approach and ideation. This role will also oversee brand and campaign planning to guide the deployment of the program to reach the clients objectives and goals.

The Strategist/Sr. Strategist will thrive on complex problem solving and quickly “getting under the hood” of our brand partners to help define onlyness, positioning” and how this translates into a messaging platform.

The Strategist/Sr. Strategist will be a curious consumer of emerging trends, technology and culture and will serve as the function on the team that brings clarity, brevity and simplification to complex business challenges.

This role will help to support and drive new business through consulting and championing these services to existing and new agency accounts.

Summary

The most important thing: Show us how you THINK. Here's what we're looking for in our next Strategist/Sr. Strategist:

  • Incredible problem solving skills

  • Cultural relevance and knowledge of emerging trends and technology across key verticals

  • Ability to lead high level brand conversations within the executive/C-suite level

  • Hunger for what’s next and new; not just in culture, but new mediums, channels, design

  • Self reliance: as a nimble team, we’re all doers, and often work with quick turnaround times and tight deadlines

  • Resourcefulness: the ability to collaborate, build teams and use tools, resources, and partners to accomplish project or organizational goals

  • Positivity and can-do attitude required, calm and collected in the face of pressures

  • Brand planning experience across channels

  • Whip smart, yet humble

  • Moderate to excellent table tennis skills preferred

Competencies & Background

  • Research and discovery

  • Conducting focus groups and interviews with key stakeholders

  •  Leading whiteboard & brainstorming sessions with clients

  • Audience segmentation and persona development

  • Brand values development

  • Brand strategy, positioning and messaging, and narrative development

  • Conception and ideation

  • Emerging trends and cultural insight development

  • Drive RFP responses along with new business team

  • Provide internal agency strategy recommendations to executive leadership team including articulation, positioning, and marketing

  • Agency thought leadership content development

Qualifications

  • Bachelor's Degree or Advertising, Marketing, Psychology, Communications or similar

  • 5+ years of agency or brand experience in strategy, consulting, or client service

  • Experience leading branding and campaign strategy for national or global brands

  • Experience using and deploying research tools and systems

COMPENSATION AND BENEFITS:

Commensurate with experience.

HOW TO APPLY:

For consideration please email careers@manifestoagency.com  with the subject line “Manifesto Strategist” and include your resume, cover letter, 3 years of salary history.