Gator Cases protect all the stuff you love—they’re solid and tough. But, what about that love? Our challenge was to develop a campaign to show both.
Gator Cases are tough, but built with TLC—just like Gator.
We collaborated with our video production friends at Skies Fall to create an integrated campaign that dramatizes the tender loving care that every Gator Case provides to the stuff you love. Key elements included:
- Creation of company mascot
- Gator video spot featuring Gator lovingly sacrificing himself to protect stuff from dings, dents and the dangers of life
- Trade show and event appearances
- Website and social integration