GE Global Design Intro


 

CHALLENGE

As one of the oldest centers of excellence at GE Healthcare, GE Healthcare Global Design Group has touched hundreds of GE Healthcare products and achievements. However, fellow internal GE Healthcare divisions , doctors and patients–many of whom have been touched by traumatizing health experiences–were unaware of the amazing contributions of this special group.

INSIGHT

Amazing humans are behind the humanity of healthcare.

SOLUTION

Show the human hand of healthcare. We developed a multi-faceted internal campaign to reposition the group among its peers and to showcase the brilliant humans at GE Healthcare's Global Design Group  to the world. The campaign was highlighted by an emotive video, and included an array of redesigned identity assets for internal use.

 
 

ALL WORK