GE Operation OR Intro


 

CHALLENGE

GE Healthcare’s next horizon is maximizing efficiency and profitability in the operating room. We were tasked to create and launch a worldwide internal campaign to show and tell employees why GE Healthcare is perfectly poised to tackle the OR—and how their collaboration with each other was essential to the mission.

INSIGHT

In a traditional organization like GE Healthcare, with dozens of internal communications flying around daily, how do you disrupt and create employee engagement at the same time?

SOLUTION

Enter the Special Outcomes Unit: a secret unit deep within the heart of GE Healthcare. Here, GE Healthcare’s brightest minds work together to tackle the toughest challenges of the OR. Through a dramatic webisode miniseries and corresponding events where we train operatives for the task at hand, we laid the groundwork to success.

 
 

ALL WORK