GE Operation OR Intro



GE Healthcare’s next horizon is maximizing efficiency and profitability in the operating room. We were tasked to create and launch a worldwide internal campaign to show and tell employees why GE Healthcare is perfectly poised to tackle the OR—and how their collaboration with each other was essential to the mission.


In a traditional organization like GE Healthcare, with dozens of internal communications flying around daily, how do you disrupt and create employee engagement at the same time?


Enter the Special Outcomes Unit: a secret unit deep within the heart of GE Healthcare. Here, GE Healthcare’s brightest minds work together to tackle the toughest challenges of the OR. Through a dramatic webisode miniseries and corresponding events where we train operatives for the task at hand, we laid the groundwork to success.