For over 100 years, Mount Mary University has been a top-rated Catholic education institution for women in Milwaukee, Wisconsin. The school takes great pride in its creative roots—but wanted to solidify and amplify this position as the most creative campus in the city. Our mission was to identify the brand platform and bring it to life.
Mount Mary University already sees the world differently ... creatively.
After an initial audit and discovery phase, we developed the multi-year “Mount Mary Creates” and “Here’s to the Bold” internal and external brand platforms, respectively. They celebrate the individual and collective creative energies of Mount Mary’s staff, faculty and students alike—both internally and externally. Key elements included:
- TV Spot
- Digital integration including website and social media
- Anthem video
- Printed collateral
- Alumni, donor and influencer marketing program
- Internal stakeholder alignment and rallying
- Visual identity and design language
- Campus event and experiential
- Expressive imagery featuring students, faculty and events