Although the Oregon Coast Aquarium is consistently ranked among the USA’s top 10 aquariums, locals often skipped it when heading to the coast for a weekend visit. Faced with increasingly busy lives of Oregonians and no new exhibits to promote, we had to find a way to remind visitors just how amazing—and how close—the Oregon Coast Aquarium really is.
An amazing aquarium experience is physically and metaphorically... closer than you think.
We developed an integrated promotional campaign platform, “Closer Than You Think,” that visually and dramatically showed Oregonians just how close the Oregon Coast Aquarium brings them to the coastal life they love. The aquarium is a must-see attraction. Key elements included:
- Vivid, surreal and immersive imagery
- Digital integration (microsite, mobile and social media)
- Outdoor billboards
- Event and experiential
- Contest and sweepstakes
- Printed collateral
- Radio and other media