borne of the river, ready for anything.


The Chaco brand embodies our inclination for closeness to nature. Chaco Footwear was born of the river. But it faced a challenging competitive landscape with other brands with similar stories. Chaco needed a way to stand out and lay claim to their own territory and positioning within the marketplace. Born of the River, carried by it, ready for anything.

the scope

• Positioning & Messaging 
• Brand & Product Launch Campaigns
• Identity & Naming
• Social & Digital Content 


While born on the river, Chaco footwear literally transports adventurers through life. With the River as our true north, every adventure begins and ends at the river. Said simply: The river is our trailhead and Chaco is our vessel.


Manifesto created a two year brand platform for Chaco to encapsulate the essence of this vision. Enter the idea: River Borne Ready—a literal translation of being born of the river, transported by it and ready for any adventure life throws your way. As the centerpiece of this two year campaign arc, a distinctive visual center allowed the brand platform to be interpreted and extended across retail, sales, channel marketing digital and beyond.

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Manifesto is a creative branding and strategy agency that transforms beliefs into authentic behavior through the power of culturally disruptive ideas.


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