death's door
same great tasting gin, thoughtful new bottle.
challenge
Created with three simple botanicals, Death’s Door Spirits positions itself as the New Standard In American Gin. Known as one of the early pioneers in craft spirits and created out a desire to revitalize agriculture on Washington Island, the brand relentlessly pursues the perfect pour. Armed with a new bottle design that makes it easier for bartenders to pour and made in the USA vs. France, Death’s Door engaged Manifesto to help tell the story and garner media attention around its new bottle launch.
the scope
• Positioning & Messaging
• Brand & Product Launch Campaign
• Brand Anthem Video
• Media Strategy & Planning
• Press Release Development
insight
Despite the brand’s growth and scale, we uncovered that a pour of Death’s Door Gin tastes exactly the same as it did with the first batch. Its commitment to quality is unwavering and yet the brand never stops improving the process or even the vessel it comes in. With intentional care for everything they do, Death’s Door Spirits cares about the details, from an ergonomic shape and an easier pour to the reduction of waste that comes from sourcing bottles made in the USA. Said simply: Same Gin. New Vessel.
solution
Manifesto created an integrated industry-focused PR effort to garner media coverage and buzz among Spirits influencers and publications. Getting coverage across media publications and listed on design blogs, the campaign focused on telling the story of an intentional brand as the precursor to a national awareness campaign.
