delta airlines

airline rewards that literally take you farther.


Delta SkyMiles wanted to build affinity in second tier markets. With head-to-head competitors like JetBlue and Southwest Airlines holding the number one spot for domestic travel in those markets, the SkyMiles credit card team needed to find a way to differentiate and drive both enrollment and affinity for Delta SkyMiles.


the scope

• Research & Audience Segmentation 
• Identity & Naming 
• Brand & Product Launch Campaigns
• Media Strategy & Planning 
• Social & Digital Content 

With more direct flights than anyone else, using the delta Skymiles Credit Card can literally take you farther.


Repositioning the card in a portfolio approach and leveraging the one point of difference that Delta can claim—an enhanced experience to more exotic destinations—our work with Delta helped them secure an aspirational lens on the accrual of SkyMiles in a first step to overtake the competition.

get in touch

new business inquiries:

send us a note

general inquiries:

career opportunities:

view job openings


Manifesto is a creative branding and strategy agency that transforms beliefs into authentic behavior through the power of culturally disruptive ideas.


© 2021 Manifesto, all rights reserved

View our privacy policy