Delta SkyMiles wanted to build affinity in second tier markets. With head-to-head competitors like JetBlue and Southwest Airlines holding the number one spot for domestic travel in those markets, the SkyMiles credit card team needed to find a way to differentiate and drive both enrollment and affinity for Delta SkyMiles.
• Research & Audience Segmentation
• Identity & Naming
• Brand & Product Launch Campaigns
• Media Strategy & Planning
• Social & Digital Content
With more direct flights than anyone else, using the delta Skymiles Credit Card can literally take you farther.
Repositioning the card in a portfolio approach and leveraging the one point of difference that Delta can claim—an enhanced experience to more exotic destinations—our work with Delta helped them secure an aspirational lens on the accrual of SkyMiles in a first step to overtake the competition.